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Wednesday, October 04, 2006
 D-Link Announces Entry Into Mobile Phone Market With V-CLICK
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Message Text: When it begins shipping during the first quarter of 2007, the new D-Link V-CLICK line of phones will feature tri-band GSM (900/1800/1900 Mhz) and 802.11 Wi-Fi (2.4Ghz) access.

D-Link today announced a new line of "V-CLICK" dual-mode phones that allow users to switch between cellular and Wi-Fi networks with the click of a button.

By sliding a cellular service provider's SIM Smartcard or chip into the V-CLICK phone, the user automatically gains GSM access. Stored phone numbers and address books are also automatically taken into the phone via the SIM Smartcard or chip. With a simple press of the V-CLICK button, the phone activates or deactivates the Wi-Fi connection that allows users to access websites or an Internet phone service, and enjoy the convenience of reduced communication costs, faster transfer speeds and increased productivity resulting from dual-mode phone access.

D-Link V-CLICK phones boast a sleek, polished black compact form factor (h 4.17", w 1.73", d .75"), with additional colors planned to fit any lifestyle. The V-CLICK phones support Opera Mobile(TM), a mobile browser for logging into Wi-Fi(R) hot spots, web surfing and email functionality on the V-CLICK's two-inch (176x220 pixels) bright color screen.

In addition to operating like regular cell phones that communicate within a nationwide wireless network, D-Link V-CLICK phones will significantly reduce cell phone service costs by switching to the 802.11 wireless mode and connecting to lower-cost Internet telephone services. These services are available by way of well-advertised affordable consumer plans or from a cellular service provider network.

"D-Link's involvement in dual-mode technology is the next step to evolving wireless phone communication," said Steven Joe, president and CEO of D-Link Systems, Inc. "Similar to our popular flip-style Wi-Fi(R) phone, the V-CLICK phones are open and unlocked."

"We view the V-CLICK phone model as the ideal way for us to meet the ever-increasing demand from both consumers and business for a mobile device that allows for easy transition from wide-reaching cellular services to the much faster Wi-Fi and more affordable VoIP technologies," Joe added. "The market for dual-mode phones looks very promising, and the more than 10 years we've had in researching and developing 802.11 wireless and VoIP technologies make this a natural extension of our product offerings."

For regular cell phone coverage, the D-Link V-CLICK phones will be "unlocked," allowing users to use their existing SIMs and pre-paid SIMs from traditional GSM cellular service providers anywhere in the world. By pressing the V-CLICK button, users activate a configurable wireless and SIP profile. Multiple profiles are available that make usage between home and office automatic.

The V-CLICK feature is increasingly valuable as many cities continue to invest in metro 802.11 wireless technology designed to turn entire communities into Wi-Fi(R) zones. As wireless phones become more complex, they also have become more power-hungry. The V-CLICK phone lets users return to normal cell phone operation for increased battery life and increased standby and talk time. Standards-based wireless encryption (WEP, WPA and WPA2) built into the V-CLICK phone enables enhanced security of transmission.

D-Link V-CLICK phones will be a "pay-as-you-go" device, allowing users to purchase call time from service providers that will load up the phone's SIM card.

D-Link's first V-CLICK dual-mode, tri-band mobile phone is scheduled to ship early next year through the company's network of value-added resellers, solution providers and distributors, and online at www.dlinkshop.com. Manufacturer's suggested retail price is expected to be $599.99. D-Link also plans to offer accessories for its new dual-mode phone products.
 
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