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Monday, May 15, 2006
 Dolby Demonstrates the Emotional Power of Surround Sound at Tokyo's Omotesando Hills
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Message Text: Dolby Laboratories demonstrated how surround sound completes the high-definition experience at HD2 EMOTION, an event in the exclusive Omotesando Hills retail center.

The company exhibited Dolby(R) TrueHD, its newest technology geared toward new high-definition DVD players, for the first time to Japanese audiences.

Beginning today until May 28, visitors to HD2 EMOTION can experience Dolby TrueHD technology in a high-definition home theater environment. HD2 EMOTION also reveals how artists and engineers are creating high-definition audio content in studio environments.

"Both high-definition audio and high-definition video are vital to the high-definition experience. The combined effect of complementary high-definition technology can be much more than the sum of the parts," said Masaaki Fushiki, Vice President and General Manager of Dolby's Japan office. "Dolby's event in Omotesando Hills is designed to show how technologies such as Dolby TrueHD exponentially enhance the emotional level of entertainment in this new high-definition era."

The event, which is open to the public, features high-definition musical excerpts from Ayumi Hamasaki ("STEP You" and "Is This LOVE?"), Lee Ritenour ("Anthology Live"), Keith Jarrett ("Tokyo Solo 2002"), and the San Francisco Symphony (Stravinsky's Firebird). In addition, Dolby is showing animation features, including Warner Bros. Pictures' Brave Story and Production I.G.'s Ghost in the Shell: Stand Alone Complex, 2nd Gig. Hollywood blockbuster clips include Lord of the Rings: The Two Towers and Lord of the Rings: Return of the King as well as 2 Fast 2 Furious.

In addition to the content demonstrations, Dolby will host a special talk by Mr. Haruo Ushio, a well-known Japanese audio-video critic, who will discuss next-generation home theaters, as well as a special discussion between Dolby's Masaaki Fushiki and Haruo Ushio on "Enjoying the Next Generation of Cinema Sound." These talks are scheduled for the weekends during the event (May 20, 21, 26, 27, and 28).
 
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