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Tuesday, December 27, 2005
 AMD Powers Digital Cube's Highest Performing PMP
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Message Text: AMD Alchemy(TM) Processor Provides Long-Lasting Battery Life and Minimizes Download Time to Deliver Superior Entertainment Experience on the Go

AMD today announced the AMD Alchemy(TM) Au1200(TM) processor powers Digital Cube's latest personal media players (PMPs), the i-Station V43 series, the i-Station V43 Navi series and the SK C&C Air series. Optimized for portable entertainment devices, the AMD Alchemy Au1200 processor delivers a new generation of conveniences and features including scalable DVD-quality displays, long-lasting battery life and effortless video content transfer so consumers can easily enjoy entertainment on the go.

Launched in November, the i-Station V43 series and the i-Station V43 Navi are two of the most powerful and feature-rich PMPs on the market. With a 4.3-inch TFT LCD touch screen, 14/7 hours of audio/video, multi-tasking capabilities and direct downloads from other mobile devices, users can watch their favorite movie, review business proposals and navigate to lunch meetings with GPS directions, all while on the go.

The SK C&C Air series was developed by Digital Cube, in partnership with SK Telecom/C&C, and also relies on the AMD Alchemy Au1200 processor to power multimedia and navigation functions. Building off the solid foundation of AMD's Alchemy Au1200 processor, the SK C&C Air series offers a new, innovative function for PMPs -- satellite Digital Multimedia Broadcast (DMB) capabilities. As the first PMPs that can receive digital signals from satellite broadcasts, the SK C&C Air series maximizes entertainment options for mobile users. This latest PMP boasts similar features and functionality as the i-Station V43 series including long-lasting battery life and 4.3 inch TFT LCD touch screen.

"The integration of the AMD Alchemy Au1200 processor in Digital Cube's latest PMPs provides consumers with living-room quality video entertainment on the go," said Dr. Yeonsik Yu, R&D Director, Digital Cube. "By combining AMD's expertise in embedded processing with Digital Cube's leadership in developing innovative portable media devices, users will be hard pressed to find a more engaging portable media experience."

The Alchemy Au1200 processor incorporated within the i-Station V43 series and the SK C&C Air series allows users to play common video formats natively without the need to convert to PMP-compatible file formats through a personal computer, greatly reducing the time it takes to download and play fresh video entertainment.

Additionally, by supporting WMV9 playback, Digital Cube users can watch animated lectures, play MP3 files, and view Adobe and Microsoft documents, all while accessing GPS functionality. Additionally, the SK C&C Air series' added support of satellite DMB helps users capitalize on high quality satellite broadcasts while on the move.

"Consumers worldwide have demonstrated their enthusiasm for PMPs," said Jim Black, vice president, AMD Microprocessor Solutions Sector. "These latest products by Digital Cube, aided by the performance of the Alchemy Au1200 processor, showcase the best in feature, power and performance in mobile entertainment."

The enhanced functionality of Digital Cube's i-Station V43 series, i-Station V43 Navi series and the SK C&C Air series is a result of the AMD Alchemy Au1200 processor's integrated media acceleration hardware and accompanying media player software. The AMD Alchemy Au1200 processor is designed to support industry-standard media formats, including MPEG1/2, MPEG4, WMV9, H.263 and DivX at full D1 resolution (720 x 480).

The Digital Cube i-Station V43 series, i-Station V43 Navi series and the SK C&C Air series portable media players with the AMD Alchemy Au1200 processor are available now in select regions. All devices will be featured at the Consumer Electronics Show, January 5-8, 2006, in the AMD booth, #30374 in the Las Vegas Convention Center.
 
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