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Tuesday, October 23, 2001
 Memorex Expands DVD Recording Media Line Up to Include DVD+RW
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Message Text: Memorex Products announced today that it will expand its current DVD product line by offering DVD+RW media.

The leader in retail digital media, Memorex entered the recordable DVD media marketplace in late 2000 and currently markets DVD-R and DVD-RAM blank media products. Memorex 4.7GB DVD+RW blank media singles will be available in October 2001 at a suggested retail price of $19.99.

The DVD+RW format recorders or ``burners'' are planned from Philips, Sony, HP, Ricoh, DELL and Yamaha among others. The +RW DVD format is based upon CD-RW technology. DVD+RW drives can read DVD-ROM, audio CD, CD-R, CD-RW, DVD-R and DVD-RW formatted media. Most (70% of first generation, all second generation and all current version DVD players) home DVD players and computer DVD-ROM players will be able to playback DVD+RW discs.

DVD+RW media can be reliably rewritten 1,000 times and have an expected archive shelf life of 30 years. DVD+RW discs can be recorded in either CLV (Constant Linear Velocity) format for sequential video access or CAV (Constant Angular Velocity) format for faster random data access. Thus optimizing playback for the DVD's contents.

``Our DVD-R and -RAM media sales have far exceeded our expectations,'' stated Michael Golacinski, president of Memorex. ``Now with even more affordable DVD+RW drives being introduced by Hewlett Packard, Sony and Philips, we believe that these new drives will accelerate the growth of this emerging category. Our retailers are reporting that businesses are using our DVD media for daily server backup. Many corporations are also mastering their video intensive distance learning and sales presentations on our DVD media. As evidenced by recent introductions from Compaq and Apple, computer desktops are now offering an integrated DVD recordable drive. Just as we replaced the floppy disk with a CD-ROM and then a CD-R and then CD-RW, we will evolve to a recordable DVD/CD-RW drive,'' continued Golacinski.
 
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