Nintendo Cuts Price of DS in Europe

Friday, September 23, 2005

Nintendo Cuts Price of DS in Europe

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Nintendo said on Friday it would cut the price of portable game device Nintendo DS by 10 percent across Europe on October 7, a few weeks after Sony launched its rival portable machine.

The DS model will be priced at 89.99 pounds, 10 pounds less than its current retail price. In euro zone countries the device will be priced at 129 euros.

On the same day, Nintendo will introduce the Nintendogs game to the European market. A combined sale of the game with the DS device will be priced at 99 pounds or 149 euros.

Nintendo has dominated the portable video games market but has seen strong competition enter the market since Sony launched its PlayStation Portable (PSP). It was introduced in Europe last month after earlier introductions in Japan and North America.

The PSP, at 249 euros or 179 pounds, is significantly more expensive than Nintendo's Gameboy models and according to Sony is aimed at a slightly older game-playing audience.