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Friday, August 05, 2005
 TDK Extends Accessories Line With Launch of Innovative CD/DVD Maintenance Solutions
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Message Text: Optical Maintenance Accessories Provide Optimal Hardware and Media Performance, Banishing Recording and Playback Errors.

TDK, a complete media solutions provider, is extending its accessories line to include maintenance products specifically formulated for use with DVD and CD hardware and media. The new line features three cornerstone products: 8cm Camcorder DVD Lens Cleaner, DVD Lens Cleaner and CD/DVD Repair and Clean. From cleaning virtually any 8cm or 12cm DVD device?s optical laser lens to restoring CD and DVD media, the new maintenance accessories make it easier than ever for consumers to reliably capture and preserve important content. The extended accessories line reinforces TDK?s commitment to helping consumers realize pure recording and playback perfection.

In the development of its new accessories line, TDK carefully identified the accessory products consumers? need most, set out to develop well-crafted solutions and followed through by delivering superior quality optical maintenance accessories that are manufactured to the industry?s highest standards.

?Optical disc technology is ideal for capturing and sharing all types of digital content, but the importance of hardware and media maintenance can?t be overstated,? noted David Pickett, TDK Vice President of Sales. He continued, ?That?s why TDK has expanded its maintenance accessories to include the 8cm Camcorder DVD Lens Cleaner for 8cm DVD camcorders, DVD Lens Cleaner for 12cm DVD recorders and players, and CD/DVD Repair and Clean for discs. With these introductions, TDK is offering the fullest line of premium quality maintenance accessories in its quest to eliminate recording and playback errors.?

TDK Maintains Hardware and Media
The TDK 8cm Camcorder DVD Lens Cleaner optimizes the performance of DVD camcorders. Often subjected to less than ideal operating conditions, particularly when used outdoors, DVD camcorders are especially susceptible to dust and dirt buildup. Because precise, stable interaction between the hardware laser and the disc?s recording surface is a critical component of reliable recording, the buildup must be eliminated. To that end, the 8cm Camcorder DVD Lens Cleaner removes dust and dirt buildup from the camcorder?s optical laser lens. The TDK 8cm Camcorder DVD Lens Cleaner is compatible with all camcorders that support DVD-R media. It also works with all DVD recorders and players, PC DVD drives and game consoles that support 8cm DVD-R discs.

Specially designed for the latest generation of home DVD recorders and players, TDK?s new DVD Lens Cleaner helps maintain optimal hardware performance. Dust and everyday handling of DVDs can create buildup on the side of the discs where data is stored. This buildup can transfer from the discs to the recorder or player?s optical laser lens causing data errors, skipping and other video imperfections. The TDK DVD Lens Cleaner helps eliminate buildup, maintaining optimal performance and maximizing your home entertainment investment. More than just a simple cleaning product, the TDK DVD Lens Cleaner provides step-by-step interactive instructions, via intuitive on-screen menus. The included speaker and color calibration modes make TDK?s DVD Lens Cleaner a complete home theater maintenance solution.

The TDK CD/DVD Repair and Clean is a heavy-duty maintenance accessory that quickly and easily removes scratches and cleans discs. CD/DVD Repair and Clean corrects skipping and restores playback, protecting valuable movies, music and games. The all-in-one kit offers complete CD and DVD care in an easy two-step process with simple scratch removal and cleaning/polishing phases. The storage case fits seamlessly into consumers? DVD collections and provides convenient storage for future use.

The 8cm Camcorder DVD Lens Cleaner is currently available at an estimated street price of $16.99; DVD Lens Cleaner at an estimated street price of $16.99; and CD/DVD Repair and Clean at an estimated street price of $14.99. TDK maintenance accessories include additional CD and DVD cleaners, VHS cleaners, disc wipes, and more. Other TDK accessory products include innovative media storage and labeling solutions.

TDK Quality Media Minimizes Disc Errors
In addition to adhering to a scheduled maintenance program, using quality media also reduces the risk of disc errors, which can result in losing once in a lifetime video, important images or valuable data. TDK offers the widest range of recordable DVD media, including DVD+R/+RW and DVD-R/-RW discs, Video DVD media, and PrintOn DVD media products, which enable inkjet printing a label directly on the disc surface.

TDK has also developed DURABIS, an innovative hard coating technology that increases the scratch resistance of DVD optical media by a factor of 100. DURABIS hard coating technology is applied to TDK Scratch Proof DVD media.

 
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