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Tuesday, July 19, 2005
 Konica Minolta and Sony Cooperate On Digital SLR Cameras
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Message Text: Konica Minolta Photo Imaging, Inc. and Sony Corporation have reached an agreement to jointly develop digital Single Lens Reflex (SLR) cameras.

Taking advantages of their respective imaging technologies and key devices, the two companies will develop and commercialize new digital SLR cameras based on and compatible to "Maxxum/Dynax" lens mount system.

Konica Minolta offers its autofocus auto-exposure technologies nourished through development of "Maxxum/Dynax series" from the age of film cameras, mechanical electronics technologies indispensable for SLR cameras, and sixteen million units of lens shipped worldwide. In addition, Konica Minolta has innovated cutting edge features, such as, incorporating a CCD shift-type body-integral Anti-Shake technology for the Camera Grand Prix awarding "α-7 DIGITAL."

Sony has also numerous technologies and devices essential for digital imaging equipment, such as CCD and CMOS imaging sensors, image processing technologies and lithium ion batteries. Moreover, Sony's strength in product planning, total design and high-density mounting have created a series of compact and light digital imaging products.

"Sony has powerful devices and technologies essential for digital cameras," said Tsuyoshi Miyachi, President and Chief Executive Officer of Konica Minolta Photo Imaging, Inc. "I am extremely excited to work with Sony. Together with Sony, we will endeavor to create new value in the field of imaging through increasing attractiveness of digital SLR cameras where we are strongly focused."

"We are excited to co-develop new products with Konica Minolta's advanced camera technologies represented by its 'Maxxum/Dynax series' and our digital audio visual technologies," said Yutaka Nakagawa, Sony's Executive Vice President and Personal Audio Visual Network Company NC President. "Sony will further strengthen its digital imaging business through creating new market opportunities with the digital SLR camera field."
 
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