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Wednesday, May 18, 2005
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Video on Mobiles: Consumers want it, but do not pay for it
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JupiterResearch announced in its newly released report, "Video on Cell Phones: It's
Real in 2005, but a Paying Consumer Audience Isn't".
According to the report, 44% of online consumers surveyed
by JupiterResearch are interested in viewing video on their cell phones for free, but only 19%
indicate they would be willing to pay anything for those services.
Wireless carriers in the U.S. have launched mobile video applications demonstrating both the
progress and the potential of the technology. The JupiterResearch report also finds the lack of
network coverage, high prices for both handsets and service, and limited access to real time
content, however, will dampen consumer interest in the near term.
"Although consumer interest in mobile video is strong, the cell phone will remain a
voice-centric device in the near term," stated Julie Ask, research director at JupiterResearch.
"Only 4% of consumers cited the ability to watch video as a priority feature for them when
purchasing their next handset. Carrier subsidies will be required to develop a mass market
base of higher end handsets with the most advanced video functionality," added Ask.
The complete findings of the JupiterResearch report are immediately available to
JupiterResearch clients online at www.jupiterresearch.com. For more information on the report
or JupiterResearch's Wireless research service please contact Kieran Kelly, Vice President of
Global Sales and Client Service at 1-800-481-1212 or researchsales@jupitermedia.com. |
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