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Wednesday, May 18, 2005
 Philips Introduces New Transflective LCD Module for Mobile Phones
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Message Text: Royal Philips Electronics unveiled a high-performance transflective liquid crystal display (LCD) module for increased picture quality in high-end mobile phones.

The Nemesis P8894-I features the industry's first implementation of Philips' LifePix(TM) patented algorithms designed around how the human eye perceives color. It is compliant with the Series 60 (S60) Platform that is built on the Symbian operating system (OS) to assist manufacturers with faster time-to-market. The display module is designed in 41.2 mm x 53.8 mm screen size, has built-in low-power features and combines high color quality with backlighting for increased readability in all external conditions, even direct sunlight.

Philips' Nemesis P8894-I is compatible with various hardware designs and software configurations. The display module, supporting all S60 Symbian software and applications, is the combination of advanced display technology in a very compact mechanical package with an easy-to-use software interface that is ideal for new mobile services such as rich content downloading and multimedia messaging.

"Philips is at the forefront of providing new display technologies to meet consumer demand for increased functionality in mobile phones," said Giovanni Montesanti, senior director, Global Marketing and Strategy, Philips Mobile Display Systems. "The Nemesis P8894-1's advanced design is further proof of Philips' commitment to bring to market technology that truly enhances consumer electronics devices and enriches people's lives."

In a common intermediate format plus (CIF+) 352RGB x 416 resolution 2.1-inch display size, the Nemesis P8894-I, with approximately 259 pixels per square inch (ppi), is considerably sharper than a quarter CIF+ (QCIF+) with 130 ppi, and it has twice the number of pixels compared to a quarter VGA (QVGA) display of the same size with 190 ppi. In addition, according to the company, Philips' video enhancing LifePix(TM) is built in to the display module significantly enhancing the LCD's perceived color performance by more than 40 percent previously capable.

Availability
Philips' Nemesis P8894-1 is currently available. The display comes complete with all the necessary interfaces and can be delivered with or without a metal frame.
 
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