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Thursday, March 31, 2005
 Nikon 'leak' revealed digital SLR D50 plans
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Message Text: Nikon is planning to release a new range of digital SLR (single lens reflex) cameras, including a model called the D50, the company said Thursday.

Word of the D50's impending launch first emerged when it was discovered that a copy of the user's manual for the camera had recently been uploaded in error onto one of the company's Web sites. The manual was soon taken down.

"The user manual was uploaded in error and we can't tell you when the official announcement about the D50 will be made," said Susumu Enomoto, a spokesman for Nikon. However, he noted that the existence of a user manual for the D50 suggests the camera will go on sale in the not-too-distant future.

Nikon would not reveal any of the D50's specifications and features. But the D50 is one of several new digital SLR models that the company is planning to release following the success of the popular D70 model that went on sale in March 2003, Enomoto said.

"We are now developing a full range of new models from the top-end to popularly-priced models, but we can't say anything more now," he said.

Aimed at hobbyists and amateur photographers, digital SLRs are digital versions of 35-millimeter SLR film cameras and come with interchangeable lenses and camera bodies. They have advanced features found on professional-level film cameras and usually sell at a premium to point-and-click digital still cameras, although price differentials are narrowing, according to market research company IDC.

Whether this information leaked by mistake or not, Nikon managed to receive some attention and publicity with this story.
 
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