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Tuesday, March 08, 2005
 Sony expands Hi-MD format by adopting direct MP3 playback and picture capturing capabiltity
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Message Text: Adding greater versatility to the Hi-MDTM format, Sony Corporation today announced the adoption of MP3 direct playback and the new Hi-MD PHOTO standard, which extends the potential of Hi-MD to serve in a new role as a medium for digital still cameras.

The adoption of MP3 and the introduction of Hi-MD PHOTO enhance the Hi-MD media that is renowned for its combination of high capacity, low cost, extreme durability, and removability, which make it ideal both for archiving and sharing. The new features enable users to access a wider range of music than ever, and allow simultaneous enjoyment of digital images and music. Hi-MD continues to expand the possibilities for the development of innovative products that will cross audio and visual boundaries.

Playback of Multiple Audio Formats
The Hi-MD AUDIO standard launch in 2004 maintained music playback compatibility with MiniDiscs recorded using conventional MD devices while adopting uncompressed LinearPCM (Pulse Code Modulation) and ATRAC3plus - an audio compression format that delivers high quality sound even at high compression rates. Now, users have an additional choice: MP3 joins LinearPCM and ATRAC3plus to offer a wider choice than ever.

Hi-MD PHOTO: A Transformation into a Medium for Digital Still Cameras
Sony developed the new Hi-MD PHOTO standard to enable the recording and storage of digital still images on Hi-MD formatted MiniDiscs or on 1GB Hi-MD discs. The picture recording system is based on the DCF/EXIF format, which is the standard for most digital still cameras. To provide fast retrieval of saved images via an index display, the format also adopts thumbnail cache file system. Applied to devices such as the new MZ-DH10P Walkman, Hi-MD PHOTO delivers more than the sum of a digital music player and a digital still camera. The MZ-DH10P Walkman takes photos, plays back music, and runs a slideshow of pictures to accompany songs on the full color LCD, among other features. And because MiniDiscs and Hi-MD discs cost a fraction of flash memory media, users can easily share their photos, data, and music with friends and family.
 
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