The reference design features advanced picture improvement algorithms and supports dynamic backlight technology, which dramatically enhanced picture contrast for extraordinary viewing. It incorporates flash memory to support wired and wireless network connections, streaming media and digital photo display for an enhanced consumer entertainment experience.

Demand for integrated digital TV continues to grow with iSuppli forecasting worldwide shipments to increase from 8 million units in 2004 to over 61 million in 2008. In the US, the Federal Communications Commission requires that all new televisions include digital tuners by 2007. At the same time, consumers are demanding digital TV functionalities at living room prices. They want to enjoy the vast amounts of content available on devices including computer hard drives, digital cameras and personal entertainment devices. Philips' Nexperia enables consumers to import and display or playback MP3, JPEG and other media files from their personal media players or PC through connectivity options such as USB 2.0 or 802.11.

"The TV plays a key role in the home of the Connected Consumer. Recognizing this, Philips has built upon its semiconductor expertise in TV to bring more advanced functionality to the TV at living room prices," said Julian Humphreys, vice president of marketing, TV Systems at Philips Semiconductors. "Philips' Nexperia TV810 reference design offers our customers a fully integrated digital TV system that is aligned with the feature, function and cost requirements of the TV market today."

The highly integrated Nexperia TV810 incorporates a control processor, two programmable media processors, high definition video decoders, a scaler, renderer and numerous other on-chip functions required for building integrated digital TVs with state of the art picture quality. It supports analog (NTSC) and digital (ATSC) TV broadcast standards (standard definition and high definition), picture improvement features such as deinterlacing and advanced features such as multiformat audio/video decoding and rendering.

The Philips semiconductor and software showcase, intended for television manufacturers, application developers, content producers and service providers, is located in the Las Vegas Convention Center, North Hall, #N243.