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Monday, December 20, 2004
 Sony Improves Recording Accuracy And Compatibility For DVD Media
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Message Text: 16x DVD-R and DVD+R First New Sony Products to Feature AccuCORE Technology

Sony Electronics today announced a new development in recordable DVD media with the introduction of AccuCORE technology, delivering an enhanced level of recording accuracy, compatibility and reliability.

Sony's new 16x DVD-R and DVD+R media will mark the first new product introductions to feature AccuCORE, which will also be implemented in the company's 8x recordable DVD products.

Consumers recording on discs with AccuCORE technology are expected to appreciate five key benefits: wider compatibility for DVD-R and DVD+R recordings with various types of drives or recorders at various speeds; faster addressing of the DVD-R format in high-speed dubbing and time-shift playback applications; stable writing capabilities for both DVD-R and DVD+R formats through reduced disc vibrations at high speeds; greater temperature adaptability for optimal performance during extended burning processes for all (DVD-R/-RW and DVD+R/+RW) formats; and improved archival reliability for long-term storage, also for all formats.

"We have witnessed explosive growth in the use of DVDs as a recordable media within the past few years, and recognize that consumers are expecting more from the format," said Michael Lucas, director of consumer and convergent media in Sony Electronics' Media and Applications Solutions Division. "The AccuCORE emblem will assure consumers that they're using Sony's newest, most reliable and highest performing DVD media."

AccuCORE technology achieves its high quality standard through Sony's proprietary materials and manufacturing process. They include a new recording dye for both the DVD-R and DVD+R format variations in order to deliver optimal performance in writing and playback across a wide variety of drives and recorders. Improved writing stability and faster addressing is achieved through a new stamper design, new molding and new bonding technologies. The combination of highly reliable recording materials and Sony's advanced manufacturing process are aimed at prolonging the archival life and temperature adaptability of the DVDs

Sony Offers its Highest Speed Format with 16x DVD-R and DVD+R Media

The first new products to feature AccuCORE technology, Sony's new 16x DVD-R and DVD+R recordable consumer media, will almost double the recording speed over previous high-speed offerings. The 16x format will be able to burn a full length (4.7 GB) DVD in approximately six minutes (with 16x compatible drive), while delivering a higher level of recording accuracy, compatibility and reliability enabled by AccuCORE.

"With the introduction of 16x DVD and the development of AccuCORE, consumers can be confident of the quality of their recordings as speeds increase," Lucas said.

The 16x DVD-R and DVD+R discs with AccuCORE technology will be available in February. Both will have a suggested retail price of $1.69 per disc or $16.99 for a package of 10 discs.

AccuCORE technology will be implemented across all Sony recordable DVD media in January. The key-shaped "AccuCORE" emblem will be clearly visible on product packaging, product catalogues and in-store display materials.
 
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