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Thursday, December 16, 2004
 New USB Card Form Factor by Lexar
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Message Text: The new USB FlashCard is designed to fit into any standard USB Type A socket while Lexar is working with connector manufacturers to offer sockets for consumer electronics devices such as digital still cameras and handheld computers

PRESS SUMMARY

FREMONT, CA, December 13, 2004 – Lexar Media, Inc. (Nasdaq: LEXR), a world leader in advanced digital media technologies, today announced a new USB card form factor designed for universal and superior interoperability to bring next generation storage, connectivity and utility products to a broad variety of computing, consumer electronics and mobile electronics devices.

The new USB card form factor is based on the USB Type A connector as outlined in the Universal Serial Bus Specification. A mere 12 millimeters wide, 4.5 millimeters high and 31.75 millimeters long the card is no longer than the diameter of a penny. At half the width and a little more than twice the height, it is volumetrically similar to an SD card. The rugged, sturdy metal housing is intended to make the USB card suitable for use in a range of environments.

Lexar's USB FlashCard will be the first product based on the new form factor. The USB FlashCard will offer universal plug and play connectivity with all modern operating systems leveraging the ubiquity of the USB interface. Lexar plans to introduce Full-Speed USB versions in 16MB, 32MB and 64MB capacities as well as Hi-Speed USB versions in 64MB, 128MB, 256MB, 512MB and 1GB capacities with a high performance 60MB/s interface speed in 2005.

“Lexar's USB FlashCard will offer unparalleled ease of use by leveraging the pervasive USB interface”, said Petro Estakhri, Chief Technology Officer, Lexar. “Moving forward, our intent is to leverage the open standard to create technology that is feature rich in terms of security, provides an easy interface and is built on an environmental design that meets general standards for almost all of today's computing, consumer and mobile electronics devices using non-volatile storage."

The USB FlashCard is designed to fit into any industry standard USB Type A socket. Lexar is working with connector manufacturers to offer an extended USB Type A socket to be used in consumer electronics devices and mobile applications such as digital still cameras and handheld computers. The USB FlashCard sockets would accommodate the USB FlashCard inside of a camera similar in use to other forms of flash memory cards.

“USB flash drives have seen a tremendous success as external flash based storage devices and are now the preferred medium of choice for a wide range of professional and consumer users for transferring data, “said Steffen Hellmold, General Manager of OEM Products, Lexar. “This new form factor enables the use of USB flash drives beyond computing applications, realizing the dream of connecting the worlds of computing, consumer and mobile applications through a universal USB FlashCard.”

 
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