One of the wildcards in the HDTV revolution is the adoption of front projectors in the home.
If manufacturers can offer compelling performance solutions at very affordable price points, and retailers learn how to sell them, then the consumer may buy millions of home projectors -- potentially stealing sales from other big-screen display alternatives. A session at the upcoming HDTV Forum will be devoted to understanding if and/or when front projectors will have an impact on the market. HDTV Forum 2004 will take place at the luxurious Westin Century Plaza on August 24-26 in Los Angeles.
HDTV Forum 2004 is organized by Insight Media, the leading source for information on the microdisplay industry and DisplaySearch, the worldwide leader in flat panel display (FPD) market research and consulting. The three-day conference is designed to bring together the entire TV food chain including representatives from TV and cable networks, government agencies, satellite and cable providers, retailers, distributors, TV brands, TV OEMs, panel/tube/engine manufacturers and IC manufacturers. The much-anticipated event boasts 17 sessions and over 60 speakers.
Session 11: Front Projection TVs: Niche or Mainstream taking place on August 26 at 8:30AM, this session features these speakers:
Scott Hix, Senior Vice President & General Manager, Americas Business Unit, InFocus
-- Steve Medina, Senior Manager, Product Planning and Development, Mitsubishi
-- Bob Hana, President, Runco
-- Jon Herron, National Director of Product Training, Tweeter
-- Chris Chinnock, President, Insight Media, will moderate a panel discussion with the speakers and the audience following individual presentations.
Some of the key issues that are holding back the consumer front projection market are:
-- Consumer awareness of the front projection option
-- Retailers finding a way to properly sell front projectors
-- The more complex system integration and installation problem
-- Image washout in ambient lighting
The speakers in Session 11 have been chosen to discuss these and other key topics, and they will present views of the markets from several different perspectives. For example, InFocus is a leading manufacturer of home theater projectors and is offering products in various price points. Speaker Scott Hix will examine how his company is approaching the market, where they see opportunities and how they see the market evolving.
Mitsubishi, known for their expertise in color technology, mainly targets the middle part of the market with its projectors. However, Steve Medina will direct his remarks at ways to move from a niche market to a mass market.
Runco offers premium home theater solutions for the mid to high-end of the market, and Bob Hana will discuss why Runco has been so successful in their part of the market and the prospects for creating a mass consumer segment.
Tweeter is a specialty retailer and speaker Jon Herron will offer his views about what is working and not working with home front projection in their selling environment.
Overall, the HDTV Forum will bring together the entire TV food chain. Keynotes include HDNet's Mark Cuban and ESPN's Bryan Burns. Participating companies include 16x9 Productions, ABC, Brillian, Canon, China DTVIA, Circuit City, Dell, Delta Electronics, DisplaySearch, Discovery HD Theater, DivX Networks, the European Commission, Genesis Microchip, HDTV Magazine, HDVision Studios, Hollywood Digital Imaging, Indiana University, InFocus, Intel, Insight Media, Joe Kane Productions, LG.Philips LCD, Mitsubishi, National Semiconductor, Oplus Technologies, Pacific Growth Equities, PamAmSat, Panasonic, Pixelworks, Premier Retail Network, Roku, Samsung Electronics, Samsung SDI, Sharp, Sharp Labs, Silicon Image, Silicon Optix, Syntax Groups, Texas Instruments, TiVo, Toshiba America, Tweeter, Warner Bros., The WB, Westar Display Technologies, and Zoran.
For a full conference agenda, please visit: http://www.insightmedia.info/HDTVConference/HDTV04AGENDA.htm
Corporate Sponsors of the event include:
Gold Sponsors: LG.Philips LCD, Samsung LCD Business, Texas Instruments and Zoran
Silver Sponsors: Delta Electronics, DivX Networks and Syntax Groups
Bronze Sponsors: Brillian, InFocus Corporation, Intel and Pixelworks
AV Sponsors: InFocus
The event is also supported by CustomRetailer, Dealerscope, HDTV Magazine, HighDef Magazine, Home Toys, Residential Systems, USDC, and Widescreen Review.