Thursday, September 29, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Amazon, Google, Facebook, Microsoft And IBM Establish Partnership on AI Best Practices
Panasonic Bendable, Twistable, Flexible Lithium-ion Battery Could Bring Revolution To Future Devices
Security Firm Claims Yahoo Hack Was Not State-sponsored
Toshiba, Tohoku Electric and Iwatani Start Study of World?s Largest Hydrogen Energy System
Spotify Close To But SoundCloud: report
CORSAIR Launches DOMINATOR PLATINUM Special Edition DDR4 Memory
Apple Partners With Deloitte In New Enterprise Push
Europol Says Ransomware Is A Top Cybercrime Threat
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Microso...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, August 04, 2004
Microsoft To Break Out Cheaper Windows In More Markets


On the lookout for new markets for Windows -- and to stymie Linux's opportunities -- Microsoft will expand its cheaper version of Windows XP into more countries, an executive said Thursday.

Windows XP Starter Edition, which is Microsoft's biggest weapon in opening up emerging markets outside the U.S. and Western Europe, is currently part of pilot programs in Thailand, Malaysia, and Indonesia.

Starter Edition, said Will Poole, senior vice president of Microsoft's Windows client group, in a presentation at Microsoft's annual financial analyst meeting, is designed "to have a lower price that is appropriate for the emerging market needs."

Microsoft plans to offer the Starter Edition to other countries this year, said Poole, who didn't name specific nations it was targeting.

The company will expand its program of offering localized, lower-priced editions of Windows, said Poole, to take advantage of the sales opportunities in countries where PC penetration remains low.

"Over 400 million households worldwide by 2008 will have the income, the electricity, and the connectivity necessary to make an appropriately tailored PC for their market a desired product," said Poole.

More than half of those households are in the markets that Microsoft's most interested in grabbing: Brazil, Russia, India, and China. "Those are the big dogs of emerging market opportunities," said Poole, and so would be the natural targets for any expansion of Starter Edition.

Poole also noted that a less-expensive version of Windows may help to slow rampant software piracy in countries such as China, where Microsoft believes about 92 percent of the PCs are running unlicensed versions of Windows. According to Microsoft, 22 percent of the machines running Windows in the U.S. use a pirated copy.

There is "a lot opportunity" in efforts to crack down on piracy, said Poole, but "it's not easy to get revenue, particularly given the challenges of respective copyright law [in China]."

From CRN



Previous
Next
Sun developing wireless chips        All News        Imation Unveils Double Layer DVD Media
Sun developing wireless chips     General Computing News      Winchester Systems Announces FlashDisk RAID Array up to 4.6 Terabytes!

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
Adobe and Microsoft Partner in the Azure Cloud
Microsoft Unveiled The Nokia 216 Phone
Microsoft Cloud Strength Highlights Fourth Quarter Results
Microsoft Unveils The Stream Business Video Platform
Microsoft Offers New Subscription Options For Windows 10 and Surface for Businesses
Project Malmo, Which Lets Researchers Use Minecraft for AI research, Makes Public Debut
Microsoft Hints at New Surface Coming Soon
Microsoft Says Scorpio System will Not Offer Higher Frame Rates With Xbox One Games
LinkedIn Becomes Part Of Microsoft
Microsoft and Facebook To Link America With Europe Through 6,600 km Long Cable
Microsoft Streamlines its Smartphone Business, Axes Hundrends Of Jobs
Microsoft To Accelerate Delivery of Affordable Internet Access

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .