Sunday, April 20, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Ex-Apple CEO To Sell Mobiles In India
HTC Hired Ex-Samsung Marketing Officer
Xbox One Wolrdwide Sales Cross 5 million
Samsung Works With GLOBALFOUNDRIES On 14 nm FinFET Offering
Facebook To Find Nearby Friends
Console Sales Lift AMD's First Quarter Results
LG Expands 'Second Screen' TV Ecosystem With Open-Source SDK
Amazon Announces Kindle Service For Samsung Devices
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > General Computing > Microso...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, August 04, 2004
Microsoft To Break Out Cheaper Windows In More Markets


On the lookout for new markets for Windows -- and to stymie Linux's opportunities -- Microsoft will expand its cheaper version of Windows XP into more countries, an executive said Thursday.

Windows XP Starter Edition, which is Microsoft's biggest weapon in opening up emerging markets outside the U.S. and Western Europe, is currently part of pilot programs in Thailand, Malaysia, and Indonesia.

Starter Edition, said Will Poole, senior vice president of Microsoft's Windows client group, in a presentation at Microsoft's annual financial analyst meeting, is designed "to have a lower price that is appropriate for the emerging market needs."

Microsoft plans to offer the Starter Edition to other countries this year, said Poole, who didn't name specific nations it was targeting.

The company will expand its program of offering localized, lower-priced editions of Windows, said Poole, to take advantage of the sales opportunities in countries where PC penetration remains low.

"Over 400 million households worldwide by 2008 will have the income, the electricity, and the connectivity necessary to make an appropriately tailored PC for their market a desired product," said Poole.

More than half of those households are in the markets that Microsoft's most interested in grabbing: Brazil, Russia, India, and China. "Those are the big dogs of emerging market opportunities," said Poole, and so would be the natural targets for any expansion of Starter Edition.

Poole also noted that a less-expensive version of Windows may help to slow rampant software piracy in countries such as China, where Microsoft believes about 92 percent of the PCs are running unlicensed versions of Windows. According to Microsoft, 22 percent of the machines running Windows in the U.S. use a pirated copy.

There is "a lot opportunity" in efforts to crack down on piracy, said Poole, but "it's not easy to get revenue, particularly given the challenges of respective copyright law [in China]."

From CRN



Previous
Next
Sun developing wireless chips        All News        Imation Unveils Double Layer DVD Media
Sun developing wireless chips     General Computing News      Winchester Systems Announces FlashDisk RAID Array up to 4.6 Terabytes!

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
China Approves Sale of Nokia's Business to Microsoft
Microsoft Announces New Cloud Tools
Microsoft Previews .NET Native Platform For App Developers
Microsoft Says It Won't Search Users' Emails For Stolen Property
Microsoft and Dell Sign Patent Licensing Deal
Microsoft Opens Source Code for MS-DOS and Word For Windows to Public
Nokia, Microsoft Deal Delayed
Microsoft Searched Hotmail Messages To Track Leak
SQL Server 2014 Coming April 1st
Microsoft Releases 2013 Law Enforcement Requests Report
Microsoft May Be Preparing New DirectX Version
Microsoft Lync Gets New Interoperability With Android, Skype

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .