Saturday, January 21, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Apple Sues Qualcomm Over Patent Royalties
Sharp Establishes New Research and Development Center for Home Appliances in China
Samsung Seeks Arbitration Over LCD Supply Halt
Canon May Invest In Toshiba's Chip Business
Samsung To Explain What Caused The Galaxy Note 7's ban In Press Event
Nintendo's 'Fire Emblem Heroes' Smartphone Game features in-app Purchases
Fujifilm X-T20 Features New 24MP Sensor and 4K Video Capture
Samsung Begins Rollout of Android 7.0 Nougat
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Microso...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, August 04, 2004
Microsoft To Break Out Cheaper Windows In More Markets


On the lookout for new markets for Windows -- and to stymie Linux's opportunities -- Microsoft will expand its cheaper version of Windows XP into more countries, an executive said Thursday.

Windows XP Starter Edition, which is Microsoft's biggest weapon in opening up emerging markets outside the U.S. and Western Europe, is currently part of pilot programs in Thailand, Malaysia, and Indonesia.

Starter Edition, said Will Poole, senior vice president of Microsoft's Windows client group, in a presentation at Microsoft's annual financial analyst meeting, is designed "to have a lower price that is appropriate for the emerging market needs."

Microsoft plans to offer the Starter Edition to other countries this year, said Poole, who didn't name specific nations it was targeting.

The company will expand its program of offering localized, lower-priced editions of Windows, said Poole, to take advantage of the sales opportunities in countries where PC penetration remains low.

"Over 400 million households worldwide by 2008 will have the income, the electricity, and the connectivity necessary to make an appropriately tailored PC for their market a desired product," said Poole.

More than half of those households are in the markets that Microsoft's most interested in grabbing: Brazil, Russia, India, and China. "Those are the big dogs of emerging market opportunities," said Poole, and so would be the natural targets for any expansion of Starter Edition.

Poole also noted that a less-expensive version of Windows may help to slow rampant software piracy in countries such as China, where Microsoft believes about 92 percent of the PCs are running unlicensed versions of Windows. According to Microsoft, 22 percent of the machines running Windows in the U.S. use a pirated copy.

There is "a lot opportunity" in efforts to crack down on piracy, said Poole, but "it's not easy to get revenue, particularly given the challenges of respective copyright law [in China]."

From CRN



Previous
Next
Sun developing wireless chips        All News        Imation Unveils Double Layer DVD Media
Sun developing wireless chips     General Computing News      Winchester Systems Announces FlashDisk RAID Array up to 4.6 Terabytes!

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
Microsoft, NXP Semiconductors, IAV and Auto Mobility Partners showcase Technologies For Safe And Personalized Automated Friving at CES 2017
Microsoft Partners with TomTom Mapping Company On Azure
European Commission Approves Acquisition of LinkedIn by Microsoft, Subject to Conditions
Microsoft Is Careful With New Chatbot Zo, Now Available For Testing
Microsoft Offers Grants to Organizations Working to Improve Affordable Internet Access
Microsoft Wants To Bring Something Different in The Smartphone Market
Microsoft's Solitaire Game Now Available On iOS And Android
Microsoft Joins The Linux Foundation, Google Embraces The .NET community
Microsoft Buys 237 Additional Megawatts of Wind Energy
Microsoft Introduces Chat-based Workspace in Office 365
Microsoft Identifies Russia-linked Hackers Exploiting Windows Flaw
Microsoft Researchers Reach Human Parity in Conversational Speech Recognition

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .