Wednesday, April 25, 2018
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
China's Pushes into Semiconductor Market
Amazon Alexa and New Echo Dot Speaker Target Kids
Hotel Room Keys Can be Hacked, F-Secure Says
Nokia Launches Edge Cloud Data Center Solution for the 5G Era
Opera Launches New Opera Touch Mobile Browser
Twitter Increases User Base, Ad Revenue
April Xbox Update Brings Gamers Closer to PC Monitors
Updated GMail Brings Security and Intelligent Features
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Microso...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, August 04, 2004
Microsoft To Break Out Cheaper Windows In More Markets


On the lookout for new markets for Windows -- and to stymie Linux's opportunities -- Microsoft will expand its cheaper version of Windows XP into more countries, an executive said Thursday.

Windows XP Starter Edition, which is Microsoft's biggest weapon in opening up emerging markets outside the U.S. and Western Europe, is currently part of pilot programs in Thailand, Malaysia, and Indonesia.

Starter Edition, said Will Poole, senior vice president of Microsoft's Windows client group, in a presentation at Microsoft's annual financial analyst meeting, is designed "to have a lower price that is appropriate for the emerging market needs."

Microsoft plans to offer the Starter Edition to other countries this year, said Poole, who didn't name specific nations it was targeting.

The company will expand its program of offering localized, lower-priced editions of Windows, said Poole, to take advantage of the sales opportunities in countries where PC penetration remains low.

"Over 400 million households worldwide by 2008 will have the income, the electricity, and the connectivity necessary to make an appropriately tailored PC for their market a desired product," said Poole.

More than half of those households are in the markets that Microsoft's most interested in grabbing: Brazil, Russia, India, and China. "Those are the big dogs of emerging market opportunities," said Poole, and so would be the natural targets for any expansion of Starter Edition.

Poole also noted that a less-expensive version of Windows may help to slow rampant software piracy in countries such as China, where Microsoft believes about 92 percent of the PCs are running unlicensed versions of Windows. According to Microsoft, 22 percent of the machines running Windows in the U.S. use a pirated copy.

There is "a lot opportunity" in efforts to crack down on piracy, said Poole, but "it's not easy to get revenue, particularly given the challenges of respective copyright law [in China]."

From CRN



Previous
Next
Sun developing wireless chips        All News        Imation Unveils Double Layer DVD Media
Sun developing wireless chips     General Computing News      Winchester Systems Announces FlashDisk RAID Array up to 4.6 Terabytes!

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
Microsoft Unveils Reorganization Plan
Microsoft Previews Windows Server 2019
Microsoft Sees Cloud services As The Future of Games
Microsoft Uses AI to Match Human Performance in Translating News from Chinese to English
Microsoft Offers New Cloud Tools to Health-Care Companies
Xiaomi and Microsoft Expand Their Collaboration in cloud, Devices and AI Areas
Windows Defender ATP Coming to Windows 7 and Windows 8.1
Microsoft Reports Quarterly Revenue and Profit on Cloud and Office Consumer Products
Windows Diagnostic Data Viewer Will Show You What Data Microsoft Gets From Your PC
Microsoft Takes On Chromebooks With Education Windows 10 Devices starting at $189
Some Microsoft Meltdown Patches Freeze AMD PCs
Microsoft Plans Expansion of Redmond Campus

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2018 - All rights reserved -
Privacy policy - Contact Us .