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Friday, July 23, 2004
E-Lead Electronic offers own-brand in-car multimedia products

E-Lead Electronic, a manufacturer of in-car communication equipment in Taiwan, introduced, on July 21, a series of in-car navigation equipment and multimedia products, including Bluetooth-enabled DVD players, plus digital TVs, for sale under its brand name Sharperia. Shipments will begin this quarter.

E-Lead aims to ship 30,000 of these products this year, company chairman Jack Chen indicated.

Although the Sharperia brand is currently found in the aftermarket, in addition E-Lead intends to target OEM and PDI (pre-delivery inspection) car markets with these new products, Chen pointed out.

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