China has unveiled a national strategy aimed at beefing up intellectual property rights (IPR) protections.

Pirated version of the latest 'Troy' and 'Shrek 2' films can be found in Beijing stores.oreign companies and governments are becoming increasingly frustrated with the continuing problems of piracy and counterfeiting in China, which leads to billions of dollars of losses each year. It normally only takes days for Chinese pirates to get versions of the latest Hollywood releases into the shops despite the repeatedly stated determination of the government to crackdown on the practice.

In answer to this fact chinese government has declared a national education campaign.

But in an annual report on the practices of its main trading partners, a US Trade Representative criticized China for failing to protect IPR, saying enforcement of relevant laws was "seriously inadequate". Despite periodic campaigns, "counterfeiting and piracy remain rampant", the report said.

Still China's commitment to the World Trade Organization is that intellectual property rights have to be better protected.