Monday, March 30, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Google Now Offers A Gmail For Android Users
Jay-Z Challenges Launches Updated Tidal Music Service
Apple Offers Trade-in Program For Android, Blackberry And Windows Phones
Kingston Releases New USB 3,0 Media Reader
Amazon Starts Offering Home Services
Alibaba Signs Deal With BMG
GIGABYTE Releases ARM Server Solutions
ASUS Transformer Book Chi Available for Preorders
Active Discussions
how to copy and move data files to dvd-rw
cdrw trouble
Need serious help!!!!
burning
nvidia 6200 review
Hello
Burning Multimedia in track 0
I'm lazy. Please help.
 Home > News > Optical Storage > Intel p...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, May 27, 2004
Intel plans unprecedented push for new chip set


Intel plans to focus unprecedented attention on one of the more obscure components of PC when it launches its newest chip set next month.

The attention follows a fundamental shift in Intel's product marketing strategy, in which the world's largest chipmaker has said it will focus less on the speed of the chips and more on the features and user benefits of the Intel platform.

Chip sets -- groups of integrated circuits that work together as humble gatekeepers for data coming into and out of the core of the PC -- have tended to miss out on the media and marketing attention paid to the brains of the operation, the microprocessor.

Microprocessors, like Intel's Pentium 4 or Itanium 2 chips, are more visible because they control how fast the PC can run, and consequently have gotten the media attention and millions of Intel's advertising dollars.

Intel's newest chip set, code-named Grantsdale, will be pitched as one of the stars of the show as the importance of PC speed gives way to multimedia and communications features.

To be released by the end of June, Grantsdale has been upgraded with more powerful sound and graphics, an ability to turn a PC into a wireless access point, and a speedier link for peripherals and memory.

Intel designed Grantsdale to lead a new generation of "entertainment PCs" to be shipped later this year, part of a plan to bring PCs into the living room and displace consumer electronics equipment.

Grantsdale will be sold at around the same price as an older chip set, about $30 or $40 each, so it won't bring in more profits for Intel on its own.

Because the chip set incorporates features like Dolby audio and advanced 3D video previously found only in add-on cards, PC makers may be able to configure less expensive PCs that catch the eyes of power-hungry consumers.

Intel is aggressively adding features to its chips that cannot be quantified in raw speed figures, such as two-in-one, or dual-core, processors.

Analysts say Grantsdale could be the product that finally gets media and PC consumers to pay attention to the overlooked importance of chip sets. Grantsdale will improve memory speed, communications, multimedia and wireless communications.


Previous
Next
Nintendo says next console may be ready at E3        All News        Nero 6 scoops more than 75 awards since introduction
Nintendo says next console may be ready at E3     Optical Storage News      Nero 6 scoops more than 75 awards since introduction

Get RSS feed Easy Print E-Mail this Message

Related News
Intel in Talks to buy Altera: report
Intel Lowers First-quarter Revenue Forecast Amid Slow PC Demand
Intel Introduces New Xeon Processor D-1500 Product Family
Intel Outlines 2015 Gaming News at GDC
MWC: Intel Launches New Mobile SoCs, LTE Solution
Intel Introduces New Brand Levels for the Intel Atom Processor
Intel's 'Skylake' Chips Coming This Year
Intel Buys IoT Chip Maker Lantiq
Intel 5th Generation vPro Processors Released
Intel Releases New 20nm SSDs For Data Centers
Latest Intel Graphic Driver Adds Support For 4K, VP9 Video Playback
Intel Reports Revenue Jump

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .