Nine Chinese manufacturers displayed EVD (enhanced versatile disc) drives at the
Consumer Electronics Showlast week in Las Vegas.
Beijing E-World Digital Technology, the China-government-sponsored consortium that
developed the EVD standard, began cooperating with US-based LSI Logic in 2003 to
transfer LSI’s encoding/decoding technologies based on LSI’s DoMiNo architecture.
According to LSI’s prediction, China’s demand will exceed one million EVD drives,
and might reach four million, in 2004. JiangSu Shinco Electronic Group sold over 100
units at 1,998 yuan (about US$240) in a trial promotion last week. SVA, Skyworth and
others have also begun launching EVD drives under their own brands in major cities
including Beijing, Shanghai and Guangzhou. Most of the companies plan to launch
products around Chinese New Year on January 22, with prices around 1,550 yuan (about
More than 400 Chinese-language movies are available in EVD format. In addition to
the domestic market, Chinese companies plan to export EVD drives to other Asian
countries such as Singapore.