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Friday, January 09, 2004
BDF announce next steps in establishing Blu-ray Disc


The Blu-ray Disc Founders (BDF), comprised of 10 leading CE companies, formalized the next steps in establishing Blu-ray Disc as the next generation optical disc format, in CES.

The ten companies involved -Hitachi,LG Electronics, Matsushita Electric Industrial, Mitsubishi Electric Corporation, Pioneer Corporation, Royal Philips Electronics, Samsung Electronics, Sharp Corporation, Sony Corporation, and Thomson – welcome the support from Hewlett-Packard Company and Dell, the two leading IT manufacturers, underlining the true convergence between CE and IT industry, enabled by Blu-ray Disc. It is a major and important milestone in meeting the requirements and wishes of the content and related industries, as well as addressing consumer expectations.

In addition, the Blu-ray Disc Founders are in the process of finalizing the complete format specifications portfolio. The BD-ROM (read-only) format, developed in collaboration with Hollywood studios and the IT industry, is expected to be available early 2004, allowing for BD-ROM products to be available by the end of 2005. The BD-R (write-once) format is expected to be finalized by mid 2004, and the BD-RE (rewritable) format,which is already available, will be further expanded to cover additional requirements of the related industries.

The support from HP and Dell, the largest PC manufacturers, is an important step in providing the industry and consumers with one format that covers both PC as well as CE applications.

Blu-ray Disc is developed in response to industry trends like HDTV and Broadband Internet to provide convergence, interactivity and cross-platform compatibility. It delivers the highest data rate of any consumer media, and the highest recording density that allows for more than 4 hours of high definition video to be stored onto one single sided disc, delivering a new, high definition, viewing experience, with additional capacity to include extensive added-value content and interactive applications using broadband Internet.

To balance the rights of all parties involved, including the needs of the content industry, Blu-ray Disc contains a copy protection mechanism as well as stringent licensing conditions.


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