Pioneer Electronics on Wednesday introduced a digital video turntable that lets
nightclub disc jockeys spin, scratch, loop and queue music videos just like they do
with audio tracks.
The debut at the Consumer Electronics Show, at which 130,000 visitors are expected,
was another example of the move by Pioneer, long known for its audio, into the video
world.
Tom Haga, president of Pioneer Electronics USA, said the company saw three market
opportunities for the year -- flat-panel televisions, mainstream adoption of DVD
recorders and in-car navigation and multimedia products.
The company maintained its goal for production capacity of more than 500,000 plasma
panels by January 2005 and said it was adding manufacturing capacity for such
displays in southern California this summer. Its production has been confined to
Japan so far.
By this summer, executives said, Pioneer also plans to offer four digital
cable-ready high-definition plasma screens.
Haga said the company was unconcerned with aggressive competition by PC makers like
Dell and Gateway in the flat-panel TV market.
Pioneer is pushing DVD recorders, but executives said they were in no rush to
release the next generation of such devices, despite the fact that competitors like
LG Electronics plan to release them this year.
Haga also said the company remained committed, at least in the near term, to both
Pioneer's own electronic programming guide for TV and the service provided by
digital video recording company TiVo.
Pioneer produces the only combination TiVo and DVD recorder at the moment.