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 Home > News > Optical Storage > Imation...
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Friday, January 09, 2004
Imation unveils expanded portfolio of optical products at CES 2004


Imation will highlight the newest additions to its portfolio of personal storage product offerings during the International Consumer Electronics Show (CES) in Las Vegas.Recent additions include new high-speed 8x DVD+/-R, a full line of write-once printable media, and a strategic agreement between Imation and Napster to bring the online music experience to the retail shelf.

Imation's new 8x DVD+/-R media features the fastest recording speed of any current DVD format, and supports write speeds up to 4x. With a certified recording speed of 8x and a 4.7GB capacity.

Imation 8x DVD +/-R media will initially be available in the first quarter of 2004 in single packs, 5-packs and 25-pack spindles through select retailers.

Working with leading duplication and printing manufacturers, Imation has launched a new line of printable CDs and DVDs that raise the bar for print quality on optical media. Imation offers printable CD-R media in white, silver or gold thermalsurfaces and a hub-printable white inkjet surface. Imation will offer hub-printable silver inkjet CD-Rs and hub-printable DVD+/-Rs in both silver and white inkjet and white thermal surfaces in the first quarter of 2004.

Imation is also announcing this week a strategic license agreement with Napster, a division of Roxio and the world's most recognized brand in online music. The agreement establishes Imation as the exclusive distributor of Napster-branded optical media products in North America. As part of the agreement, Imation will provide sales, marketing and distribution services for all Napster-branded blank CD and DVD products.

In addition, the companies also announced a partnership with Target Stores and Case Logic that will provide the first "one-stop shop" in a retail environment where consumers can find everything needed for a complete digital music experience, including pre-paid Napster download cards, a Napster 2.0 and Roxio software pack, blank Napster-brand optical products from Imation that feature unique "value-added" promotional codes for redeeming free music downloads, and Napster-brand CD cases from Case Logic.

Napster-branded CD-Rs will be available starting February 15, at Target stores nationwide. For more information, go to www.imation.com.


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