Nine leading consumer and business technology companies
announced the United States launch of the RAM Promotion Group
(RAMPRG) during COMDEX 2003 in Las Vegas. This organization was
formed to promote awareness and adoption of the DVD-RAM
recordable DVD format, and to educate consumers and the industry
about its unique benefits.
The nine companies -- Hitachi, Ltd., HLDS, Hitachi Maxell, Ltd.,
LG Electronics Inc., Matsushita Electric Industrial Co., Ltd.
(Panasonic), Samsung Electronics Co., Ltd., TEAC Corporation,
Toshiba Corporation and Victor Company of Japan, Limited (JVC) --
have committed to promoting the DVD- RAM format and popularizing
DVD-RAM related products on an international basis. The RAMPRG is
supported by the Recordable DVD Council (RDVDC), and all of the
founding members of the RAMPRG are also members of the RDVDC.
Market indicators strongly point to DVD-RAM as the format of
choice for consumer DVD recorders. According to The NPD Group, a
leading market information company, DVD-RAM recorders hold a
dominant market share, accounting for 59.2 percent of stand-alone
consumer recorders sold in the U.S. between January 2001 and
September 2003 and 58.9% of those sold in 2003. As the market for
recordable DVD grows, the RAMPRG will maintain DVD-RAM's
leadership position through education of consumers and
manufacturers on the unique benefits of RAM technology.
The RAMPRG will make its initial U.S. appearance during COMDEX
2003 in Las Vegas. Representatives of member companies will be
demonstrating a wide variety of DVD-RAM products in the RAMPRG
Suite at the Las Vegas Hilton, Suite 571/573, on Monday, Nov. 17,
through Wednesday, Nov. 19. Products shown will include:
recordable DVD drives for the PC, stand-alone DVD recorders, DVD
camcorders, DVD-RAM media, and software to help visitors
understand the key advantages of the DVD-RAM format.
The RAMPRG also announced that they will be hosting a DVD-RAM
Pavilion at the International CES Show in Las Vegas NV from
January 8-11, 2004.
The RAMPRG was launched internationally in August 2003, with its
first appearance at the Internationale Funkausstellung Berlin
(IFA 2003), in Berlin, Germany, and then appeared in Tokyo, Japan
at CEATEC in October 2003.