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Monday, September 15, 2003
Sony's DVD burners ranked No. 1 by the NPD Group


The NPD Group,a market information company based in Port Washington, ranks Sony number one in sales of PC-attached DVD drives.

According to the latest data, Sony commands number one market share for the most unit sales in DVD burners in the U.S. retail and reseller markets. Sony has a combined 39% revenue share in dollar sales. Sony also leads the industry in the number of DVD drives shipped.

Sony's popular Dual RW DVD drives, which hit the market in October 2002 were the first drives to support four of the most popular DVD-recording formats (DVD+RW, DVD+R, DVD-RW and DVD-R). They were also the first in the industry to support 4X DVD+RW recording.

"We've squarely focused on producing top-of-the-line DVD burners from day one, which meant introducing dual format drives early on to remove the risk from the purchase for consumers and business users alike," said Robert DeMoulin, marketing manager for branded storage products in Sony Electronics' IT Products Division. "With the multifunctional Dual RW drives, users can worry less about compatibility and instead focus on creative applications, such as converting their VHS tapes to DVD, creating slideshows from digital still pictures on DVD, and more. Corporate users have the benefit of up to 4.7 GB of backup space - almost seven times that of a CD."

Sony DVD/CD rewritable drives are sold through resellers and retailers nationwide, mail order catalogs, and select online shopping sites, including SonyStyle.com. The internal DRU-510A is available for an estimated retail price of under $280, and the external DRX-510UL model for less than $360. An additional $30 rebate is currently in effect until October 31, 2003.


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