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Tuesday, August 26, 2003
SecuROM and new exclusive n-CD solution

SecuROM by Sony DADC is the new leader in copy protection solutions for the Interactive Games Industries. Moreover, the exclusive n-CD concept offers added value only for the legitimate owner of the original game. Secure Unique disc identification technology ensures that these premium features are exclusively reserved for only only oneone user of an original disceach.

The n-CD concept is the next step towards one-to-one marketing allowing the addition of value to conventional optical media. It connects existing games content on CD-ROM media directly with specific websites on the internet. This solution developed by Sony DADC guarantees the user the advantage of accessing specific bonus features that are directly linked to an original CD. By pairing a secure web linka Secure Web Link together with the unique identification number, only original CDs are granted access to specific websites and to specific premium content. The premium site is a vehicle to rewards users with promotions or cash-value benefits. Current ideas are to offer consumers access to bonus content, such as add-ons, or to install a bonus system comparable to an airlines frequent flyer program. Therefore, the consumer is receiving a true cash value for his purchase, says Bernhard Wiesinger, Product Manager at Sony DADC. In the games business the n-CD concept is a tool to build consumer loyalty, use the data for effective customer relationship management, increase the attractiveness of the Original and offer a purchase incentive for future releases.

The n-CD technology already has proven successful, forming the basis for the Privilege Disc which offers previews of unreleased computer games. Exclusively reserved for beta-testers and journalist, this privilege n-CD holds the key to unlock SecuROM protected pre-release software of certain publishers. Entailing more than just copy protection, the Privilege Disc grants owners of the original exclusive access to online bonus content, which is not accessible otherwise. The Privilege n-CD is based on three pillars: SecuROM for copy protection, Postscribed ID (PID) technology for the unique number on each disc and a Secure Web Link that enables the privileged web access. Furthermore, Sony DADC was recently able to apply the n-CD concept to the first games title TDK Mercedes World Racing which will be out in stores by September.

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