Wednesday, December 13, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Toshiba and Western Digital Reach Settlement, Agree to Strengthen Flash Memory Collaboration
Twitter Makes It Easier For Users to Create Threads
Tsinghua to Invest in China-based Lite-On Storage Plant
Facebook to Book Advertising Revenue Locally Following Pressure
New Radeon Software Adrenalin Edition Provides Amped-Up Connected Gaming
Nintendo Says Switch Sells 10 Million Worldwide
Toshiba Unveils Embedded NAND Flash Memory Products for Automotive Applications
FCC to Hand Over Internet Oversight to FTC
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > Optical Storage > Xbox sa...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, July 18, 2003
Xbox sales up, Microsoft sees market share gain


Microsoft sold more Xbox video game consoles in the June-ended quarter than it had first expected, though a price cut midway through the quarter played only a small part, an executive said on Thursday.

While not breaking out the console's specific sales in the quarter, Microsoft said its Home and Entertainment division, which is primarily the Xbox operations, saw revenue rise 8 percent in the fiscal fourth quarter.

In an interview with Reuters after Microsoft's quarterly earnings, Robbie Bach, the company's "chief Xbox officer," said the Xbox was gaining market share in the United States and Europe.

"Certainly the price cut probably had some effect, though I think most people would tell you the effect has been pretty modest," Bach said.

The sudden decision in mid-May to cut the Xbox's price to $179 from $199 came after chief rival Sony Corp. cut the price of its market-leading PlayStation 2 console to $179 from $199.

Xbox remains a distant second behind PS2. Through May, according to data from NPDFunworld, the PS2 had a U.S. installed base of 17.7 million units.

The console market has largely become a two-horse race for share, with Nintendo Co. Ltd.'s GameCube underperforming all expectations and lagging behind the Xbox and PS2 in most markets.

Since the November 2001 launch of Xbox, Microsoft said it has sold 9.4 million units worldwide, and by June 2004 it said it expects that number to rise to between 14.5 million and 16 million units. The total units sold during fiscal 2003 was 5.5 million.

The majority of the installed base to date, 6.2 million units, is in North America, with 2.2 million in Europe, the Middle East and Africa, and 1 million in the Asia-Pacific region, which is primarily the Japanese market. The Xbox, by Microsoft's own admission, has struggled in Japan.

"We're making progress from an organizational perspective" in Japan, Bach said. "The share numbers haven't really moved one way or another."

Xbox Live, Microsoft's online gaming service, finished the year with about 500,000 subscribers, the company said, with expectations it will reach 1 million by next summer.

The attach rate, or average number of games sold per console, stood at about 5.4:1 in the United States and 5:1 globally as of June 30, Microsoft said.

In the past, weak Xbox sales have actually been good for Microsoft's bottom line, since the company loses an amount believed to be $75 or more on each Xbox it sells.

Bach said Microsoft's focus now is on more-lucrative game sales. The heavily anticipated "Halo 2" is expected next spring, and a sequel to the successful "Project Gotham Racing" is set for this fall.

"We're in the phase of the console cycle where it's about the games," he said.


Previous
Next
Misguided "Anti-Piracy" bill introduced in congress        All News        Misguided "Anti-Piracy" bill introduced in congress
Misguided "Anti-Piracy" bill introduced in congress     Optical Storage News      Misguided "Anti-Piracy" bill introduced in congress

Get RSS feed Easy Print E-Mail this Message

Related News
Microsoft Offers Discounted Games for Xbox Live Gold Members, Sony Unveils PlayStation Deals
Xbox One X Launches Worldwide
New Fall Update for Xbox One starting to roll out today
Microsoft Launches Four New Xbox One S Bundles
Xbox One X Console Pre-orders Available Today
Microsoft Says Xbox One X is Fastest-Selling Xbox Pre-Order Ever
Microsoft Announces Xbox Game Deals
Xbox One X Powerful Video Game Console Launches in November
SoundCloud Comes to Xbox One Today
Microsoft's Beam Streaming Service Becomes "Mixer"
Xbox Game Pass Launches June 1 With More Than 100 Games
Microsoft Introduces New Xbox Wireless Controller Tech Series

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .