Sunday, July 05, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Minecraft Windows 10 Edition Beta Revealed
U.S. In Running out Of IP Addresses
Uber Suspends UberPOP in France
Casio To Enter The Smartwatch Market
GELID Has A new Low-profile CPU Cooler for Intel LGA115x
Sharp Plans to Release Transparent LCDs
ARCHOS Unveils the ARCHOS 50d Helium
July 29 Won't Be The Day You'll Get Your Windows 10 Upgrade
Active Discussions
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > Optical Storage > Xbox sa...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, July 18, 2003
Xbox sales up, Microsoft sees market share gain


Microsoft sold more Xbox video game consoles in the June-ended quarter than it had first expected, though a price cut midway through the quarter played only a small part, an executive said on Thursday.

While not breaking out the console's specific sales in the quarter, Microsoft said its Home and Entertainment division, which is primarily the Xbox operations, saw revenue rise 8 percent in the fiscal fourth quarter.

In an interview with Reuters after Microsoft's quarterly earnings, Robbie Bach, the company's "chief Xbox officer," said the Xbox was gaining market share in the United States and Europe.

"Certainly the price cut probably had some effect, though I think most people would tell you the effect has been pretty modest," Bach said.

The sudden decision in mid-May to cut the Xbox's price to $179 from $199 came after chief rival Sony Corp. cut the price of its market-leading PlayStation 2 console to $179 from $199.

Xbox remains a distant second behind PS2. Through May, according to data from NPDFunworld, the PS2 had a U.S. installed base of 17.7 million units.

The console market has largely become a two-horse race for share, with Nintendo Co. Ltd.'s GameCube underperforming all expectations and lagging behind the Xbox and PS2 in most markets.

Since the November 2001 launch of Xbox, Microsoft said it has sold 9.4 million units worldwide, and by June 2004 it said it expects that number to rise to between 14.5 million and 16 million units. The total units sold during fiscal 2003 was 5.5 million.

The majority of the installed base to date, 6.2 million units, is in North America, with 2.2 million in Europe, the Middle East and Africa, and 1 million in the Asia-Pacific region, which is primarily the Japanese market. The Xbox, by Microsoft's own admission, has struggled in Japan.

"We're making progress from an organizational perspective" in Japan, Bach said. "The share numbers haven't really moved one way or another."

Xbox Live, Microsoft's online gaming service, finished the year with about 500,000 subscribers, the company said, with expectations it will reach 1 million by next summer.

The attach rate, or average number of games sold per console, stood at about 5.4:1 in the United States and 5:1 globally as of June 30, Microsoft said.

In the past, weak Xbox sales have actually been good for Microsoft's bottom line, since the company loses an amount believed to be $75 or more on each Xbox it sells.

Bach said Microsoft's focus now is on more-lucrative game sales. The heavily anticipated "Halo 2" is expected next spring, and a sequel to the successful "Project Gotham Racing" is set for this fall.

"We're in the phase of the console cycle where it's about the games," he said.


Previous
Next
Pioneer DVR-A06 review        All News        Misguided "Anti-Piracy" bill introduced in congress
Misguided "Anti-Piracy" bill introduced in congress     Optical Storage News      Misguided "Anti-Piracy" bill introduced in congress

Get RSS feed Easy Print E-Mail this Message

Related News
Microsoft at E3 2015
Sony Says PS4 Is The Top Console In The U.S.
New Xbox One 1TB Console Unveiled
Xbox One Halo: The Master Chief Collection Bundle Comes to the U.S.
April Video Game Sales Increased
Xbox One Update Brings Voice Messages, Party Chat Improvements and More
Xbox 360 System Update Adds Support for 2TB Hard Drives
TV on Xbox Gets Over-the-Air Tuner for the U.S. and Canada
Xbox One Update Brings Game Hub Links, What's On and More
Now You Can Play Music Stored To OneDrive With The Xbox Music app
Sling TV Launches on Xbox One
Microsoft to Discount Xbox Music Pass

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .