Monday, December 22, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Samsung Introduces SE790C Curved Monitor
Chinese Motion-sensing VR Glasses Coming On Kickstarter
Kodak Returns To CES With Consumer Product Line
North Korea Suggests Joint Inverstigation With U.S. Over Sony Hacking
T-Mobile to Pay $90 Million To Settle Case With FCC
New Trojan Targetted Banks Wordlwide
FBI Confirms North Korea Was Behind Sony Hack
Apple Responds To BBC's Allegations Over Working Conditions In Chinese Factory
Active Discussions
Digital Audio Extraction and Plextools
Will there be any trade in scheme for the coming PSP Go?
Hello, Glad to be Aboard!!!
Best optical drive for ripping CD's? My LG 4163B is mediocre.
Hi All!
cdrw trouble
CDR for car Sat Nav
DVD/DL for Optiarc 7191S at 8X
 Home > News > Optical Storage > Mediate...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, May 29, 2003
Mediatek to take on cell phone giants


Taiwan DVD chip designer Mediatek Inc is set to take on some of the world's biggest semiconductor makers by diversifying into mobile phone chips, aiming to protect itself from a rash of new players crowding into its niche.

It is move that will pit the upstart company against the oldest names in the chip business, including Motorola Inc and Texas Instruments.

"For the company to grow five years down the road, we have to find a new growth momentum for the company," Yu Ming-to, the head of Mediatek's finance department, told Reuters in a recent telephone interview.

At first glance, Mediatek doesn't seem to lack for growth momentum in its core business of designing chips that control DVD players and other optical disc drives (ODDs).

The company's main claim to fame is that it beat U.S. and Japanese competitors to combine the functions of two chips on the CD drive into one, helping customers lower costs.

Mediatek's 2003 financial forecast sees profits edging up just 2.45 percent this year as other local designers such as VIA Technologies and ALI Corp pile into the business. Mediatek has even taken VIA to court in the United States on charges of patent infringement, which VIA denies.

After about two years of research and development, Mediatek is preparing to launch its mobile phone chips in the second half.

That will put it in head-to-head competition with giants such as Motorola, Texas Instruments and Analog Devices Inc (ADI), said Nomura Securities analyst Eric Chen.

"I think it will take a longer time than most people think for them to approach this market," Chen said.

Nonetheless, it is a huge market. Chen reckons that even if Mediatek wins only two percent of the global market, its revenues would rise by 10 percent. "In mobiles, the (profit) margins are not as high as ODD, but the market size is much larger," said Mediatek's Yu.

In any case, the company plans to start modestly by targeting the growing crop of mobile phones makers in Taiwan, which are set to produce 42.5 million cell phones this year, up 20 percent from last year, according to local estimates.

Most forecasts for global mobile phone production range from 400 million to 450 million units, giving Taiwan around a 10 percent share.

Mediatek argues that these Taiwan manufacturers will not have an edge over foreign manufacturers if everyone turns to the same place for microchips.

"They can find local suppliers for the keyboard, for everything, but they still have to go to TI, to ADI for the chips, so they still have the same cost structure as Nokia," Yu said.

"They have to have a lot of local support and engineers on the site, which is hard for overseas suppliers," but not so difficult for Mediatek, he said.


Previous
Next
EnXnet announces new anti-theft product for CDs and DVDs        All News        EnXnet announces new anti-theft product for CDs and DVDs
EnXnet announces new anti-theft product for CDs and DVDs     Optical Storage News      EnXnet announces new anti-theft product for CDs and DVDs

Get RSS feed Easy Print E-Mail this Message

Related News
MediaTek Launches MT6735 Mainstream Smartphone Platform
MediaTek Unveils LinkIt Platform to Support Wearable and IoT Device Creation
Opera Max Data-savings App to be Embedded into MediaTek's LTE SoCs
MediaTek Launches Low -power MT7628 SoC for Routers And IoT Gateways
MediaTek Releases Octa-core Phone Chip, 120Hz Mobile Display Technology
MediaTek To Invest in In Research and Academia
MediaTek Launches "LinkIt" Wearable Platform, New SoCs To Power Smart Home Appliances
MediaTek Announces MT8127 SoC For Mid-range Tablets
MediaTek, SK Hynix, AMD, and Micron Sales Surge in 1Q14
MediaTek To Release 64-bit quad- and 8-core Smartphone SoCs In 3Q
Micron, MediaTek Consider Investments In Kingston Solutions
MediaTek Promises Faster Charging for Mobile Devices With Pump Express SoC

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .