SunnComm has agreed to license Stealth MediaLabs'proprietary technology designed to utilize virtually indestructible "meta-data" hidden within all forms of digitized audio. In addition to delivering persistent "super-watermarking" for SunnComm's MediaMax music CD releases, StealthChannel will survive digital and analog copying when content ends up on the Web or is dropped into portable media.
SunnComm is currently testing its MediaMax technology with a majority of the world's record companies. MediaMax was chosen to enhance and protect the newly discovered, historic Ike and Tina Turner compilation, "The Early Sessions," slated soon for worldwide release by Sterling Entertainment, a division of UAV Corp.
"Producers and creators of music and movies can both benefit from this MediaMax enhancement brought about by the addition of StealthChannel," SunnComm President Peter H. Jacobs stated. "Tagging and user identification data will now survive from computer copies to taped copies and back again, further helping to control other forms of previously unprotectable and unauthorized redistribution."
"Consumers will benefit from StealthChannel(TM) technology because new and valuable items can now be embedded into a hidden data stream, some of which may be totally unavailable via any other channel of distribution," said Stealth MediaLabs' president, Howard Leventhal. "Artists' historic discographies may be included with instant access to purchasing of older back-catalog titles. All of this will be done without substantially increasing the file size, disk space or downloading time of an original piece of music or video."
Researchers Alexander Iliev, MSc and Dr. Michael Scordilis, Ph.D., originally discovered the StealthChannel at the University of Miami. Stealth Media licensed the technology in 2001 and has been involved in a joint development project with UM and its researchers for two years. The StealthChannel(TM) is the subject of a broadly claimed patent application on file with the United States Patent and Trademark Office, as well as with patent offices in a number of foreign countries.
SunnComm and Stealth Media will share revenue derived from the purchase of StealthChannel by music and video content providers when it is added to SunnComm's MediaMax suite of copy protection products. SunnComm is expecting to debut MediaMax with StealthChannel later this year when it will be offered to music labels and studios.
A component of the SunnComm MediaMax Copy Protection Technology includes a user interface to protect and add additional value to audio CDs. The interface allows direct and legal access to music for consumers when using a personal computer.