Macrovision Corporation (Nasdaq: MVSN), a leading provider of copy protection and digital rights management technologies, announced today that Big Idea Productions, a family media company, has copy-protected 100% of their first animated feature film “Jonah” - A VeggieTales® Movie releasing on DVD on March 4. Big Idea Productions is a leading producer and creator of values-based product in the children’s entertainment industry.
“We strongly believe in protecting our intellectual property,” said Dan Merrell, senior vice president of sales and marketing of Big Idea Productions. “With the rapid growth of new electronic recording technologies, Macrovision’s copy protection will enable us to secure and maintain the quality of our products from unauthorized duplication.”
“Over half of all U.S. households own two or more VCRs and/or DVD devices, and there is a growing population of DVD recorders. The potential to make unauthorized digital or analog copies of quality programs is significant,” said Carol Flaherty, senior vice president of Video Technology at Macrovision. “We are pleased to offer a solution for Big Idea that safeguards their programs from being copied to both analog and digital media.”
Macrovision’s technology was originally designed to prevent unauthorized copying of VHS, DVD and PPV programming to VCRs without impacting the original playback. An added feature of Macrovision’s DVD copy protection technology is that it helps to prevent DVD-to-DVD copying, as well as DVD-to-VHS copying. The majority of the recently introduced personal video recorders (PVRs), DVD/VCR combo units, DVD recorders (DVDRs) and PVR/DVDR combo units comply with the Digital Millennium Copyright Act and, as a result, they recognize Macrovision’s proprietary copy protection process and disable digital recording to removable media. Macrovision’s technology is used by motion picture studios, as well as religious, corporate and educational rights owners. Over 1.5 billion DVDs, 3.5 billion videocassettes, and 95 million digital set-top boxes and personal video recorders have implemented Macrovision’s video protection technologies.