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Tuesday, January 21, 2003
SunnComm adopts Windows Media Data Session Toolkit to protect upcoming Ike & Tina Turner Historic compilation discs...

SunnComm Technologies, Inc. (OTC:STEH) announced today that its MediaMax(TM) CD-3(TM) technology has been incorporated to enhance and protect the content within Ike and Tina Turner's newly discovered historic compilation CD entitled "The Early Sessions." The content incorporated on the CD's original tracks (called the "Redbook" session), will be released by Sterling Entertainment, a division of UAV, and protected by SunnComm.

The audio CD will also feature a secure multimedia experience referred to as a "second session" for playback on the PC. This "second session" is built using the Microsoft Windows Media Data Session Toolkit, a new component of Windows Media 9 Series that enables media companies to securely create and deliver secure high-quality content via a "second session" in various formats including CDs and DVDs for playback on the PC. The toolkit gives media and entertainment companies the capability to protect their content easily, cost-effectively and efficiently, and at the same time create the PC experience that consumers enjoy, including the freedom and flexibility to enjoy their music when and how they want.

The album, "The Early Sessions" is scheduled to be released to the public in March 2003 by Sterling Entertainment, a division of UAV and will utilize SunnComm's MediaMax technology under a licensing deal that will generate a per-unit royalty payment to SunnComm. The addition of SunnComm and Microsoft technologies on the album's "second session" allows buyers of the CD to make licensed copies of the music on their PC for their own personal use. Additionally, using SunnComm's PromoPlay(TM) functionality, consumers can send selected music tracks to their friends to enjoy for a limited number of plays or a limited number of days of play.

Microsoft Corp. (NASDAQ:MSFT - News) will include a demo of this solution built using the Windows Media Data Session Toolkit while at the Midem conference in Cannes, France. Midem is indisputably the world's leading international music market conference. Midem is online at

According to Peter H. Jacobs, SunnComm's C.E.O., "A top priority for the music industry has been to add security to the digital music found on the CD while ensuring that music buyers continue to enjoy their 'digital music freedom.' While it is a fact of life that published and copyrighted works on the CD need to be protected from illicit copying, consumers must also be able to play that music on all devices that play CDs."

"SunnComm's utilization of the Windows Media Data Session Toolkit combined with its MediaMax technology produces a solution that enables intellectual property to be protected and delivers music fans greater value and freedom to enjoy music on the PC," said Dave Fester, General Manager for the Windows Digital Media Division at Microsoft.

"When consumers purchase protected audio CDs, they should be empowered to move the digital music around on their computers and transfer tunes to portable digital music players," says William H. Whitmore, Jr., SunnComm's Chief Operating Officer. "Those consumer benefits, such as SunnComm's "PLAY-MOVE-SHARE(TM) are found within what SunnComm calls its MediaMax suite of protection and enhancement products. Combining the technologies of the Windows Media Data Session Toolkit with MediaMax CD-3 allows SunnComm to give consumers the ability to do more with their purchased CD and protects the digital original content of the artist, music publisher, and label," concludes Whitmore.

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