Macrovision Corporation (Nasdaq: MVSN), the world leader in electronic licence management, digital rights management (“DRM”) and copy protection technologies, announced today that Sold Out Sales & Marketing Ltd., the leading UK publisher of Super Budget PC games,
has signed a two-year contract to licence and apply Macrovision’s SafeDisc® copy-protection on their catalogue of PC titles.
Since the company’s launch in November 1997, Sold Out has established itself as a British software success story in the highly competitive retail marketplace. The company’s ethos of “Quality, Range and Value” is borne out by the big name titles available from a range of over 150 titles priced at the “Super Budget” price category of £4.99. In the last five years, Sold Out has delivered products to over 10 million PC Games Players.
As part of Sold Out’s commitment to its publishing partners and their
PC-games’ intellectual property portfolio, the company has undertaken to protect these assets by implementing SafeDisc on their Super Budget titles.
“We are extremely pleased to be working with Macrovision. Their reputation for safeguarding PC product is second to none, and Sold Out looks forward to a long and fruitful relationship as we continue to expand our unbeatable range of pocket money titles,” said Garry Williams, managing director of Sold Out Sales & Marketing Ltd.
SafeDisc protects CD-ROMs from unauthorised replication or copying, thus encouraging users to purchase legitimate copies. SafeDisc, the world’s most successful, effective and widely used copy protection solution for Windows is now available for the Apple Mac (OS X) as well.
“Macrovision is the definitive copy-protection system for PC games and we are delighted to be safeguarding Sold Out’s extensive product range,” said Martin Brooker, sales director of Macrovision’s Consumer Software Division.
“Their decision to copy-protect demonstrates that securing legitimate use of software is not solely the concern of ‘high ticket’ software applications or recent release hit titles.”