Friday, October 19, 2018
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Micron Wants to Buy Remaining Interest in IM Flash Technologies to Advance the 3D XPoint Technology
YouTube to Sell Concert Tickets Through Music Videos
Apple Expected to Unveil New iPad and MacBook on October 30
Pioneer's New In-Ear Headphones Combine Styling With Sound Quality
Samsung Debuts the Galaxy Book2, an always on, always connected 2-in-1 PC With Snapdragon 850
Sony Releases the World's First 4-layer 128GB BD-R XL Disc
SoundCloud to Offer Access to Music Directly Through the DJ Software
Western Digital Releases New 3D NAND UFS Embedded Flash Drive For Connected Cars
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Amazon'...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, September 4, 2018
Amazon's Huge Client Base Attracts More Online Advertisers


Amazon's surging revenue in advertising makes it a competitor to Facebook and Google, since the company offers a much more controlled environment on its e-commerce site where products are actually being sold.

Currently, Amazon derives most of its annual revenue, forecast to be $235 billion this year, from its e-commerce business, selling everything from books to lawn furniture. Amazon is also a leader in the cloud computing business, with Amazon Web Services, which accounts for around 11 percent of its revenue but more than half of its operating income. But in the company's most recent financial results, it was a category labeled "other", which mostly consists of revenue from selling banner, display and keyword search-driven ads known as "sponsored products." That category surged by about 130 percent to $2.2 billion in the first quarter, compared with the same period in 2017. Of course, those numbers are still small compared to those reported by Google and Facebook, which make up more than half of the $88 billion digital ad market.

Amazon's advantages over the competitors are obvious. Online advertising mainly relies on algorithms that govern where marketing messages appear, and what impact they have on actual sales. On the other hand, Amazon holds a huge trove of data and analytics on consumer shopping habits. It can show ads in front of people when they are more likely to be hunting for specific products and to welcome them as suggestions rather than see them as intrusions.

Amazon has sold some forms of advertising for years, including sponsored product listings tied to search keywords on its site, and ads on properties it owns like IMDb and Zappos. The company will also sell advertising spots on the Thursday-night National Football League games it live-streams to Prime customers this fall. Many ad banners also appeared on Amazon's websites during Black Friday and on July 16, on Amazon 'Prime Day.'

Amazon Prime customers pay $119 a year for access to free shipping as well as streaming music, video and discounts. But soon, they will likely be confronted by ads in places where they didn't exist before. Amazon has more than 100 million Prime subscribers.

In late August, some gamers were angered when Twitch, a video game streaming service acquired by Amazon in 2014, said it would soon no longer be ad-free for Prime members unless consumers paid an additional $8.99 a month for a premium service called Twitch Turbo.


Previous
Next
Latest ZTE Flagship Axon 9 Pro Debuted at IFA 2018        All News        UMC and GLOBALFOUNDRIES Won't Develop 7nm Technology
Firefox Browser to Block Tracking Cookies By Default     General Computing News      UMC and GLOBALFOUNDRIES Won't Develop 7nm Technology

Get RSS feed Easy Print E-Mail this Message

Related News
Sirius XM Coming to Amazon Echo devices
How Google's Titan M Security Chip Works
Facebook Sued Over Hiding Inflated Ad Metrics
Facebook is Reviving 'The Real World' Series
Samsung to Acquire Zhilabs to Expand AI-Based Automation Portfolio
Google Makes to Charge Smartphone Makers in Europe For Google Play Apps
New Kindle Paperwhite is Thinner, Lighter, and Waterproof
Facebook Bans Misinformation on Voting Methods on Its Sites
Online Political Ads Transparency Project Tackles Archives Built by Social Media Companies
Hackers Stole Phone Number and Email Details of 29 Million Facebook Users
Facebook Removes More than 800 Spam Accounts, Pages
WhatsApp Fixed Video Call Security Bug

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2018 - All rights reserved -
Privacy policy - Contact Us .