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Tuesday, October 29, 2002
SunnComm rolls out its MediaMax CD-3 technology to compact disc Manufacturing plants

SunnComm, Inc. of Phoenix, Arizona (OTC:SUNX - News) announced today that is has designed a hybrid audio CD that will allow its users to copy the disc's music onto their computers and share those music files with friends legally.

Major and Indie label tech experts, as well as A&R and marketing execs, have provided an overwhelmingly positive response to beta samples of SunnComm's proprietary MediaMax(TM) technology. Additionally, they have supported a plan to have SunnComm implement MediaMax into their manufacturing plants.

"Sample copies of MediaMax technology are currently being tested by most of the major labels," says William H. Whitmore, SunnComm's chief operating officer. "We have received a green light to proceed with implementation of our product into the glass mastering and manufacturing phase and are preparing for the final mass distribution of our proprietary technology into CD replication facilities throughout the world. This very important and essential next step of testing manufactured MediaMax CDs will prove how reliable and easy our technology is to implement into the present CD mastering and manufacturing process."

According to Peter H. Jacobs, SunnComm's president, "The mastering and manufacturing process should be completed very shortly. Then, we will deliver the MediaMax CDs to major record companies for them to complete their final pre-order testing phase. We have simultaneously initiated licensing negotiations with all interested record labels."

MediaMax CD-3 is a collection of proprietary technologies that provide copy protection for CD and DVD audio discs while simultaneously enhancing the user experience. The product is tightly integrated with Microsoft's (NASDAQ: MFST - News) Windows Media Platform and the Digital Rights Management (DRM) capabilities that the Windows Media Platform affords. When a consumer puts a SunnComm CD in a computer's CD-ROM drive, the computer can read and play the DRM-protected Windows Media Audio files through the multimedia user interface but cannot copy songs directly from the CD's main audio tracks. Files that are legally copied using this system can be enjoyed by the user on their personal computers and shared with friends, but cannot be uploaded to peer-to-peer file sharing service networks.

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