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Tuesday, October 15, 2002
Award winning DVD+R recording solution $100 less from Alera Technologies

Alera Technologies, developer and manufacturer of Advanced Optical Recording Solutions proudly announces a $100 price decrease on its Award Winning DVD+R Cruiser DVD Recorder Solution that started shipping in August. Alera Technologies has won two in a row Editor's Choice distinctions for its DVD Recording solutions this year. The DVD+R Cruiser is an external DVD Recorder with USB 2.0 A-Connect supporting optional IEEE 1394 FireWire or Cardbus/PCMCIA connections and includes a software suite worth more than $745 (A Complete Ulead Video Suite, Ahead Nero, and Cyberlink PowerDVD).

"When the DVD+R Cruiser was introduced just a few months ago, it was already successfully differentiated from other DVD+R recording products by its complete, professional strength software suite and its unique A-Connect strategy. A complete package, including the right software tools, is very important for all users especially those that want to record and edit video," stated Perry Solomon, President and CEO of Alera Technologies. "It is truly exciting to be able to offer this extensive capability for prices $100 less than our introduction."

The DVD+R Cruiser DVD Recorder (Alera Technologies Part # 270104, Ingram Micro SKU # 382093) provides video professionals and enthusiasts with the key features needed for creating DVDs or CDs. The new estimated street price of the DVD+R Cruiser is a low $499. It has the tools to author professional video presentations and put them on DVD discs in a format that can be played back on most DVD set top players and computer DVD-ROM drives.

Alera Technologies includes Ulead's DVD Workshop, MediaStudio Director's Cut, Cool3D, and PhotoImpact software applications with the DVD+R Cruiser giving users the tools they need to manage their Video Production and recording. Also included is the acclaimed Cyberlink PowerDVD viewer and with Ahead Nero, the DVD+R Cruiser is an excellent tool for archiving and exchanging data.

The DVD+R Cruiser is based on DVD+R/+RW technology with fast DVD Write and ReWrite speeds. It also reads DVD+R, DVD+RW, DVD Video, DVD-ROM, CD-ROM, CD-R and CD-RW discs. The DVD+R Cruiser can use either DVD+R media (Alera Technologies Part # 300103) for archival purposes or ReWritable DVD+RW media (Alera Technologies Part #s 300100 for single pack and 300102 for 20 pack). It also writes CD-R and CD-RW.

The DVD+R Cruiser can be connected to multiple systems with different interfaces by merely changing cables. The DVD+R Cruiser external solution is offered with an A-ConnectT USB 2.0 Connection Kit. The DVD+R Cruiser can also be connected with optional A-Connect FireWire IEEE 1394 Connection Kit for PC (Alera Technologies Part # 240110), A-Connect Cardbus/PCMCIA Connection Kits (Alera Technologies Part # 240112) and optional Macintosh A-Connect FireWire Connection Kits (Alera Technologies Part # 240115 includes Charismac Discribe software for Macintosh). A-Connect kits extend portability between systems with different connection ports and buses. An optional Vertical Stand is also available (Alera Technologies Part #240113).

Alera Technologies full line of DVD and CD recording and duplication solutions are featured at, AAFES,, BestBuy,, CDW, Comark, CompUSA, Global Computer, Insight, J & R, Mac Connection, MacMall , Micro Center, Office Depot, PC Connection, PC Mall, Tech Depot, in addition to other leading retailers and are available to resellers through Ingram Micro, the world's largest micro computer distributor. Complete information is available at

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