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Friday, September 27, 2002
Primera Technology introduces 48x recording speed with new lower pricing!


Primera Technology, Inc., a leading manufacturer of CD and DVD duplicators and printers, announces the industry's first upgrade to 48x CD-R recording speeds and new lower pricing on the ComposerT line of CD/DVD duplicators.

Increased Drive Speed
The Composer, ComposerPlus, ComposerPro and ComposerMAX Optical Disc Duplicators now include Lucky Goldstar's 48x CD-R drives. With the upgraded drive speed, Composer models now complete a full burn/print cycle in less than 3 minutes per full 650MB disc. The speed of the burn/print cycle increases when less data is stored on the CD-R.
Lower MSRP Pricing
Primera® lowers pricing on the Composer, ComposerPlus and ComposerPro Optical Disc Duplicators.

"The new pricing is a direct reflection of commitment to our customers," says Mark Strobel, Primera's VP of Sales & Marketing. "As our sales volumes have increased, our cost of components has gone down - in some cases quite significantly. We are pleased to pass along the savings to our customers." The lower Manufacturer's Suggested Retail Prices are as follows:

Description | Was | Now

Composer CD-R (48x) | $2495 | $2195
Composer DVD-R/CD-R (8x) | $3795 | $2995
ComposerPlus CD-R (48x) | $2795 | $2495
ComposerPro CD-R (48x) | $3995 | $2995
ComposerPro DVD-R/CD-R (8x) | $5995 | $4295

Composer is ideal for businesses of all types that duplicate their own CD-Rs or DVD-Rs and need an efficient and highly reliable method of duplicating and printing discs. Applications include music recording, software distribution, data archival, photography, medical imaging and more.

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of CD-R/DVD-R duplicators and printers.

More information about Primera, its history and products is available on the Internet at www.primeratechnology.com or by calling 1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call (763) 475-6676 or FAX (763) 475-6677. E-mail to sales@primeratechnology.com.

In Europe and Scandinavia, contact Primera EUROPE in Germany by phone at +49-611-927770, by FAX at +49-611-92777-50 or by e-mail at sales@primeraeurope.de.


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