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Wednesday, September 11, 2002
Maxell records top scores in DV Magazine DVD media interchange challenge

Maxell Corporation of America, an engineering and marketing leader in recordable media products, posted top scores among media vendors in comprehensive DVD compatibility testing conducted by DV Magazine!

The DV Magazine test, which appeared in the July 2002 issue and is available online at http://www.dv.com, was designed to make DVD producers, vendors and consumers aware of the compatibility issues related to recordable DVD technology. The DV review comprised more than 2400 tests on 68 DVD players from 22 suppliers and five different DVD media formats from more than a dozen vendors.

Maxell DVD media were evaluated in two test categories: 4.7 GB DVD-R for authoring and 4.7 GB DVD-R for general applications. In the authoring test, Maxell topped all media vendors, including TDK and Verbatim, by achieving a compatibility score of 76 percent across a broad range of DVD hardware. Maxell was even more dominant in winning the DVD-R in the general use test by scoring 86 percent compatibility, well ahead of Imation, Memorex, Sony, TDK and Verbatim.

DV Magazine found a wide variation in compatibility among media vendors and concluded that DVD developers should show special care in selecting a brand of media because of the impact different brands have on compatibility.

According to the review, "There are wide variations in compatibility with a specific format of media based on the media vendor...Perhaps the best example of this is in the DVD-R general category where the worst brand of media had a compatibility rating of only 45 percent, while the best brand (Maxell) had a compatibility rating of 86 percent. Because DVD-R for general media is by far the most popular form of recordable DVD, the data illustrates a very important point for most DVD developers: media brand matters!"

"These test results confirm our message to DVD developers and users that the brand of media is critically important in DVD compatibility," said Peter Brinkman, Maxell's vice president of marketing. "With almost 20 years of research and development in optical recording technology and our leadership in bringing new DVD technologies to market, at Maxell we are acutely aware of the DVD compatibility challenges and have engineered our DVD-R media to achieve the highest level of hardware compatibility."

Maxell's 4.7 GB DVD-R discs utilize high-quality organic dye recording layer materials to ensure quality recording and playback. In addition, precision substrate formation and alignment, along with improved disc bonding technologies effectively control disc tilt for outstanding reliability and durability. After recording, DVD-R discs are read compatible with DVD-ROM drives, DVD Video players, DVD Audio players and DVD-RAM drives.

Maxell offers the industry's broadest line of recordable DVD media. In addition to DVD-R general and authoring media, Maxell also supplies DVD-RW, DVD-RAM, DVD+R/+RW and the new DVD-RAM Camcorder and DVD-R Camcorder formats.

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