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 Home > News > Optical Storage > Roxio t...
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Tuesday, August 06, 2002
Roxio to offer summer consumer promotion


The Digital Media Company announced today it has teamed with Intel Corporation to introduce its "Life is Good" summer promotion offering consumers a chance to win fun and valuable prizes including an Intel® Pentium® 4 processor-based desktop PC and Roxio's best-selling digital media software products Easy CD Creator, VideoWave and PhotoSuite. Grand prizes include any sporting event, anytime, anywhere of choice, or a rock-star style weekend in New York that includes tickets to the best parties and concerts in town.

"The 'Life is Good' promotion is an opportunity to introduce millions of consumers to Roxio's digital media software - the fun and easy way to manage their digital photos, videos and music," said Scott Steinberg, vice president strategic marketing at Roxio. "Working with Intel allows us to extend our marketing reach and educate consumers about the benefits of running digital media software on PCs powered with the Pentium 4 processor."

Consumers can enter The Roxio-Intel "Life is Good" sweepstakes now at www.roxiolifeisgood.com or www.maximonline.com/roxio/, and read about the promotion in print and online through leading lifestyle publications Rolling Stone, Blender, Maxim, ESPN and Stuff. Promotion ends September 10, 2002.


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