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Monday, March 19, 2018
Facebook is Testing New Tools for Creators

In the coming months, Facebook will be testing a range of new tools for creators.

To support creators, Facebook has released the Facebook Creator app and the Facebook for Creators site. Now the company will offer creators new ways to share and build connections with their community. The company is starting a new test that highlights a creator's top fans by displaying a badge next to their names and adding their name to a leaderboard of highly engaged fans. Facebook will identify top fans based on how often they comment, share, react or watch a creator's content, as well as the creator's interactions with the fan and other criteria. Fans will opt into this experience, and they can turn off the feature at any time. Facebook says this test will start with a small set of creators in the coming weeks.

Facebook has offered detailed Page Insights to help people understand how their posts perform, and last year the company rolled out Facebook for Creators website and Creator app on iOS globally. The company is now working to bring the Facebook Creator app to Android soon.

Facebook is also testing a content rights management tool designed specifically for creators. This new version of Faecebook's Rights Manager tool includes simplified and more automated capabilities, which would make it easier for people to use the system and get recognition for their work.

In addition, a range of monetization options will be soon released to serve the wide range of creators at various stages of their journeys. Today any creator can use branded content to extend their existing brand deals onto Facebook. Facebook has also made Ad Breaks available to a small set of creators creating shows for Watch. Creators who would like to make and monetize shows for Watch can register their interest here.

In the coming months, Facebook is going to explore two new monetization features for creators. First is a tool that helps advertisers and creators easily connect for branded content opportunities on Facebook. Creators participating in the test can set up a portfolio highlighting their area of expertise, and advertisers can search and find creators to collaborate on compelling branded content campaigns. Additionally, Facebook will be testing a way for fans to become a supporter of the creators they love. Fans will have the option to support the creator with a monthly payment in exchange for perks like exclusive content and a badge highlighting their status as a supporter. Facebook will start testing with a small set of creators.

Facebook will also be piloting a product testing program with a small group of creators, which will include many of the tools mentioned above.

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