Thursday, April 24, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Amazon Posts Strong First-quarter Revenue
Computer Sales Keep Microsoft's Profit Low
Facebook Buys Fitness Tracking App Moves
Tech Companies Unite To Boost OpenSSL, Security
Facebook Introduces Newswire For Journalists
Surface Mini Accessories Appear On Amazon
OCZ Launches the RevoDrive 350 PCIe SSD
Sony Introduces New High-Resolution Audio A/V Receivers, Speakers and Blu-ray Home Theater Systems
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > Optical Storage > Prodisc...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, July 23, 2002
Prodisc to increase own-brand “Smart Buy” CD-R disc shipments


In a move to combat shrinking margins, Prodisc Technology plans to increase shipments of own-brand CD-R discs, with the aim of boosting own-brand sales to 30% of total sales this year. Prodisc said it now ships 12 million to 15 million “Smart Buy” discs per month, double what it produced when the brand was launched two years ago. The discs mainly sell to Japan, Taiwan and Central and South American countries.

Under a recently revamped marketing plan, Prodisc changed the Smart Buy logo and packaging to make them more appealing to young customers and is offering services like downloads of computer desktop wallpaper.

The world’s two largest CD-R disc makers, Ritek and CMC Magnetics, however, have been cautious in growing their own-brand presence, even though own-brand products fetch margins 10-20% higher than those under OEM (original equipment manufacturer) contracts.

To avoid head-to-head competition with OEM clients, Ritek said shipments of its own “Ridata” discs have been kept steady and account for roughly one-tenth of its sales.

At CMC, its “Mr. Data” CD-R line targets Japan and Taiwan and makes up only 2% of CMC’s total sales. CMC said it will raise own-brand sales in Taiwan through the expansion of its home-entertainment media rental stores to 134 island-wide by year-end. Sales figures were not given.


Previous
Next
Marantz Japan announces 40/12/48 CD-RW recorder        All News        Marantz Japan announces 40/12/48 CD-RW recorder
Marantz Japan announces 40/12/48 CD-RW recorder     Optical Storage News      Marantz Japan announces 40/12/48 CD-RW recorder

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
Taiwanese Optical Disc Makers To Diversify Their Production
CMC Magnetics and Prodisc Form Strategic Alliance
Prodisc and Optodisc Join Forces
Prodisc to assemble handset cameras modules in China
Prodisc Technology obtains 16x DVD+R disc certification from Japanese firm
Prodisc to launch 4.9GB DVD discs
Prodisc Smartbuy Offers Hard Coating for DVD-R
Prodisc Unveils 4.9GB DVD-R disc
Ritek hit one-year record revenues in April
Prodisc Announces New products for CeBIT 2005
Prodisc secures certification for 16x DVD+R/-R discs from Pioneer
Optical-disc makers Prodisc and Optodisc lower their 2004 financial forecasts

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .