Adaptec, Inc. today announced it has entered into a distribution agreement with Sonic Solutions to distribute the MyDVD(TM) and DVDit!® software product lines to retail channels in the US, Europe and Asia.
"As our retail partner, Adaptec offers us the key ingredients that we were seeking to complement our strong OEM presence," said Mary Sauer, senior vice president of business development for Sonic Solutions. "Adaptec pioneered CD burning software and with their strong brand recognition, extensive retail presence and complementary product family of video solutions, they were the top choice to help us deliver our leading DVD creation software to retail markets around the world."
Music drove the CD market and made CD burning commonplace for mainstream consumers; video is expected to have the same effect on DVD creation. Adaptec offers video sharing solutions in 1394/FireWire, analog and now stand-alone software options to meet consumers' needs for sharing home movies in a digital format that can be viewed using most DVD players. DVDs are perfect for preserving precious memories because they do not degrade as fast as VHS tapes, provide exceptional video and audio quality and are also lightweight, durable and easy to store. DVD players have enjoyed the fastest adoption rate of any consumer electronic format in history. Almost 80 million DVD players are in homes worldwide today and sales are anticipated to continue to increase as the price drops below $100.
"This agreement is a natural extension of our strong relationship with Sonic in our 1394/FireWire and analog product lines," said Jeff Loebbaka, vice president and general manager of Adaptec's Desktop Solutions Group. "Sonic is the standard in DVD production and their software solutions provide an excellent way to quickly share and preserve home movies in a DVD format for viewing on a computer or a DVD player. We are pleased to work with Sonic to bring high-quality DVD creation solutions to consumers on retail shelves worldwide."
Sonic was the first to offer professional DVD production software and its technology sets the standard for creating DVDs. More than seventy-five percent of Hollywood movies available on DVD today are created using Sonic's DVD technology. Sonic is also the leading supplier of consumer DVD software to major PC and peripheral OEMs like Compaq, DELL, Hewlett-Packard, Phillips, Pioneer, and Sony. In addition, Microsoft and Adobe license Sonic's DVD creation technology.
Adaptec will offer Sonic's MyDVD and DVDit! product lines to bring consumers the ability to easily edit, create and share home movies with friends and family for viewing on a TV or PC. MyDVD Video Suite will be available late summer and DVDit! will be available in the fall through select retailers, resellers and mail order.