Saturday, December 20, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
T-Mobile to Pay $90 Million To Settle Case With FCC
New Trojan Targetted Banks Wordlwide
FBI Confirms North Korea Was Behind Sony Hack
Apple Responds To BBC's Allegations Over Working Conditions In Chinese Factory
BlackBerry Returns To Cash Flow
Comparison: Quantum Dot Vs. OLED Displays
Toshiba and SK Hynix Reach Settlement in Lawsuit Ahead Of CES
Google Concerned About MPAA's Actions To Revive SOPA
Active Discussions
Digital Audio Extraction and Plextools
Will there be any trade in scheme for the coming PSP Go?
Hello, Glad to be Aboard!!!
Best optical drive for ripping CD's? My LG 4163B is mediocre.
Hi All!
cdrw trouble
CDR for car Sat Nav
DVD/DL for Optiarc 7191S at 8X
 Home > News > Optical Storage > Philips...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, June 13, 2002
Philips set to take number one position in consumer Electronics in Europe


Royal Philips Electronics today introduced its new marketing strategy for the Consumer Electronics market. With 'consumer focus' the most important element, the new strategy is aimed at realizing Philips' ambition to become the clear number one player in all its European CE markets within the next three years. This was stated today by Rudy Provoost, Executive Vice President Philips Consumer Electronics, Region Europe, at an international Press Conference in Malaga, Spain.

Already the preferred consumer electronics supplier to the retail trade in Europe, Philips also aims to become the consumers' brand of choice in all its targeted business categories. In Europe, Philips is already a leader in television, flat TV, VCRs, CD recorders, headphones and remote control systems. In personal CD, DVD and cordless DECT phones the company holds the number two position. Philips is also among the leaders in PC monitors. "Building on our world-leading technological competences in Display, Storage and Connectivity we will deliver a total brand experience in three targeted domains: personal expression, home entertainment and business productivity," said Rudy Provoost.

Home entertainment and personal expression are totally consumer focused, while business productivity targets a broad range of professional, semi-professional and SOHO applications, addressing retail as well as 'corporate business'. All three domains draw upon the full cross-section of Philips' technological and product competences.

Philips has long recognized that consumers are not focused on new technologies, products and functions in themselves, but much more in the way they can bring new or enhanced experiences into their daily lives. "Now, through our consumer experiences strategy, we are further intensifying our efforts to translate our world-leading technologies into solutions that offer consumers the answers to their desires, lifestyles and aspirations," said Provoost.

Philips is also strengthening links with consumers through partnerships with other strong brands to provide a presence in places where consumers live, work and play.

Philips presented the first range of portable sports audio products of its partnership with Nike in Malaga. Through this partnership Philips creates a strong link to the fitness and athletic environment. The companies are combining their athletic and digital technology expertise to develop innovative product solutions, creating a richer and more enjoyable environment for physical activity.


Previous
Next
Toshiba reorganizes Video recording equipment business        All News        Toshiba reorganizes Video recording equipment business
Toshiba reorganizes Video recording equipment business     Optical Storage News      Toshiba reorganizes Video recording equipment business

Get RSS feed Easy Print E-Mail this Message

Related News
Philips and Nintendo Resolve Patent Disputes
Philips 272G5DYEB 27-Inch G-SYNC Monitor launching Soon
Philips to Appeal $467 Million Patent Infringement Lawsuit
Philips Expands Its Series Of Ultra HD TVs Powered by Android
New Philips Hue Beyond Combines Functionality And Ambient Lighting for Home
Philips to Create New Lumileds and Automotive Lighting Businesses Company
Philips and Salesforce.com To Deliver Cloud-based Healthcare Information Technology
EU To Fine Philips, Infineon And Samsung
Philips to Sell WOOX Innovations to Gibson
Philips Announces Its 2014 TV Lineup
MWC: Philips and Ericsson Unite On Smart Street Lighting
Philips Lighting System Guides You Through The Supermarket

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .