Honor announced at the Consumer Electronics Show (CES) that the AI-powered Honor View10 would go on sale in overseas markets from January 8th, 2018 and released a limited edition Honor 7X Red.
This follows the launch of the Honor 7X and Honor View10 in London last month.
In 2017, Honor was the number one smartphone e-brand in China by sales.
"As a leading e-brand, Honor aims to become the most loved smartphone brand for people young and the young at heart," said Mr. George Zhao, President of Honor. "With a unique Internet-powered business model, unrivalled product and unbeatable value, we are taking our successful business model from China to the global market. Our aim is to become a top-five smartphone brand by 2020."
Honor works with cmompanies including Microsoft, Monster and Snapchat to optimize applications and services for its smartphones.
As part of a drive to make AI technology accessible to consumers worldwide, Honor is among the first to power a smartphone with a Neural-Network Processing Unit (NPU) to deliver AI features and performance that surpasses any CPU/GPU powered architecture. Integrating with the dedicated NPU, Kirin 970 chipset enables Honor View10 to deliver up to 25 times better performance and 50 times greater efficiency.
For the Honor View10, Honor worked with Microsoft to optimize Microsoft Translator. The AI Accelerated Translator software in Honor View10 delivers instantaneous translation without the need for an internet connection. Honorclaims that the new Kirin 970's powerful NPU makes the translation 500 percent faster than other smartphones running the same app.
The Honor View10 has launched in China and has become the top selling smartphone product priced over RMB 3,000 (US$ 460). Consumers in India and Western Europe (United Kingdom, France, Germany, Italy, and Spain) can purchase Honor View10 starting from January 8th online. The new smartphone will also be available in Malaysia and Russia later this month.
The Honor 7X smartphone features the Honor 18:9 FullView Display. The smartphone also doubles the efficiency and fun with its Screen Split function. It is equipped with
dual-lens 16MP + 2MP rear camera with large aperture (F/0.95 -F/16) and Phase Detection Auto Focus (PDAF). The device launched globally in December 5th, 2017.
In addition to black, blue and gold phones, a new limited edition Honor 7X Red of 20,000 units will be available for Valentine' Day in the United States, Russia, India and Western Europe (United Kingdom, France, Germany, Italy, and Spain).
Honor is also partnering with Monster, one of the world's argest headphone manufacturers, to give the first 100 purchasers of Honor 7X Red in each country/region the red co-branded Honor-Monster AM15 headphones as a special gift.