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Monday, April 29, 2002
Alera Technologies lowers DVD+RW media prices

Alera Technologies announced today price reductions of up to 50% on DVD+RW blank recording media for its DVD+RW Recording products. The DVD+RW Media supports the broadly playable DVD+RW format. Recordings made with the popular new DVD+RW technology, can be played back on most DVD set top players and standard computer DVD-ROM drives providing video professionals, and home users exactly what they need for recording and exchanging their DVD creations.

"The velocity of DVD+RW Recording solution sales is accelerating as Alera Technologies drives the blank media cost down," states Perry Solomon, President and CEO of Alera Technologies. "With the introduction of Alera Technologies DVD+RW media at a very affordable price level, we are taking a leadership role in successfully democratizing recordable DVD technology and accelerating the rapid adoption rate of DVD+RW hardware."

In making ReWriteable DVD recordings, especially video, with the popular new DVD+RW technology, confidence in the selection of the right blank recording media is of critical importance. To ensure playback quality and maximize playback interchangeability, Alera Technologies DVD+RW Media (Part #300100)is certified and made to the most stringent industry quality standards. In addition, Alera Technologies DVD+RW media is ReWriteable, and has a capacity of 4.7GB, making it an excellent tool for archiving and exchanging data.

Alera Technologies convenient and economical DVD+RW Media (Alera Technologies Part #300100), includes protective slim line jewel case, has an estimated street price of $7.99, and it is shipping now. Alera Technologies full line of DVD and CD recording and duplication solutions is on retail shelves now and is featured at, Comark, CompUSA, eCost, J & R, PC Mall, MacMall, Office Depot's, in addition to other leading retailers and is available to resellers through Ingram Micro, the world's largest micro computer distributor.

World 2002 DVD player output to rise 37 pct. to about 53 mln. units        All News        World 2002 DVD player output to rise 37 pct. to about 53 mln. units
World 2002 DVD player output to rise 37 pct. to about 53 mln. units     Optical Storage News      World 2002 DVD player output to rise 37 pct. to about 53 mln. units

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