Thursday, July 19, 2018
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Corning Gorilla Glass 6 Promises Improved Durability for Mobile Devices
Samsung's Foldable Phone Coming Next Year, WSJ Claims
Microsoft Could Release New Xbox Hardware Next Month
European Commission Fines Google $5 billion For Illegal Practices Regarding Android Devices
Sony Releases New SXRD Full HD Reflective LCD and Signal Processing Drive LSI for Portable Projectors
Roxio Toast 17 Adds MultiCam Editing
MediaTek Introduces New Helio A Series Chipset Family for Affordable Smartphones
IBM Backs Stronghold Digital Stable Coin
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > Mobiles > Apple's...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, October 31, 2017
Apple's Marketing Strategy Opted for Less In-depth Reviews for the iPhone X

The first reviews of Apple's eagerly awaited iPhone X are out, but most reviewers had very limited time to test the new gadget, contrary to YouTube personalities and celebrities.

Apple provided the iPhone X to a small number of traditional testers for about a week, while limiting most others, The Wall Street Journal included, to a single day with the device before reviews could be published. About a half-dozen personalities on Alphabet Inc.'s YouTube video service were granted time with the device before its release.

Typically, Apple's marketing strategy for the iPhones included the delivery of sample devices to tech press columnists about a week earlier than the scheduled publication data of the reviews, which is generally set by the company. This time Apple changed its strategy prioritizing early access to the iPhone X for YouTube personalities and celebrities over the technology press.

Apple made some exceptions, providing the iPhone X to a small number of traditional testers for about a week, while limiting most others to a single day with the device before reviews could be published. In the U.S., BuzzFeed, TechCrunch and Mashable were given a week with the iPhone X, as were the Telegraph and the Independent in the United Kingdom. The device also was given for a week to outlets in Japan, China, Australia and other countries. Stephen Levy of Wired, among the handful of people to test the first-ever iPhone, spent a week with the iPhone X.

On the other hand, personalities and celebrities on YouTube video service were granted time with the device before its release.

The "unusual" review strategy shows that Apple possibly wanted some reviews out early and those would be the more 'enthusiastic' and less tech-oriented ones. Unless Apple felt like there would be some bad elements in the reviews, why would be selective about who gets it first?

The unusual approach comes in an iPhone release year marked by anomalies. For the first time, Apple released a trio of new handsets at its big fall launch event -- the iPhone 8, 8 Plus and X. It also increased prices on its suite of new phones and staggered the launch with the iPhone 8 hitting stores Sept. 22 and the iPhone X hitting stores six weeks later.

The reviewers that received the device for a week largely praised its full-screen OLED display, facial-recognition system and smaller physical size.

While the facial-recognition feature works even if the user changes their appearance, wearing sunglasses for instance, it may not work as well if some key facial features are obscured, according to some reviews.

Reviewers said Apple had given guidance that the system works best at a distance of 25 to 50 centimeters away from your face.

The device's battery seemed to last up to a day, even after running heavy-duty apps, reviewers added.

At $999, the iPhone X is the most expensive phone the company has ever launched, but demand is already far outstripping supply, according to analysts.

NTT Docomo 'M' Foldable Smartphone Features Two Screens        All News        Toyota Selects Renesas Chips for its Autonomous-Driving Vehicles
NTT Docomo 'M' Foldable Smartphone Features Two Screens     Mobiles News      Nokia 2 With 4100mAh Battery Announced in India

Get RSS feed Easy Print E-Mail this Message

Related News
Apple to Reportedly Replace iPhone X Devices With Screen Defects
iPhone X's Screen Doesn't Like The Cold
Apple's iPhone Costs $360 to Make, Retails for $999
Apple Expects Strong IPhone X Holiday Sales
Apple Says Face ID Accuracy Was Not Reduced
First iPhone X Devices Have Left Foxconn's Factory
Apple Outlines Face ID Security Features
iPhone X Production Still Tight Due to 3-D Sensor Issues: report
Apple Explains the 'Failed' Face ID Demo on iPhone X event
A Comparison Between the new iPhone X, iPhone 8/Plus and iPhone 7/Plus
Apple Unveils iPhone X, iPhone 8 and 8 Plus, Apple TV 4K and Apple Watch 3

Most Popular News
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2018 - All rights reserved -
Privacy policy - Contact Us .