Now Disc Optical Media Solutions (Now Disc)and Kammann Machines today announced a partnership that addresses the ever increasing costs of software piracy. Through the utilization of breakthrough technologies in full-color, offset quality digital printing, the companies have combined their resources to apply variable images directly onto optical disc media.
The result of this collaboration is Identity Disc(TM), a new printing application offered exclusively by Now Disc which makes it possible to security print, personalize, and serialize optical media on the face of the media, giving security and control back to intellectual property rights owners.
"For the first time in the history of the optical media market, intellectual property rights owners are able to trace and authenticate their media with security ink and serialization printed directly on the face of the media," said Brian Powell, President, Now Disc Optical Media Solutions. "Traditionally, the value of media has been in the content. While this remains true, we are now able to thwart piracy and provide additional value within the artwork of the media. Identity Disc makes it possible for software manufacturers, OEM's and a host of other markets to overtly trace and authenticate their intellectual property with serialization and security inking."
"With any new technology there is a learning curve," Powell continued. "Our goal is to educate the optical media market on the many uses of Identity Disc and to assist them in its application. While speed and quality are givens in our business, Identity Disc represents a compelling means of addressing the high costs of software piracy. As more industries embrace this technology as a way of protecting intellectual property they will also realize the inherent benefits in duplication efficiency, new graphic capabilities, and the reduction of packaging costs."
Identity Disc combines proven technologies from two industry leaders, Kammann Machine's unique disc processing capabilities and Now Disc's first-to-market business model, and positions Now Disc uniquely within the optical media market. Since Identity Disc eliminates films, plates, press set-up and off-line proofing, Now Disc has the distinction of being able to receive an order via electronic data file and producing it in the same manner. Orders will be processed faster and more efficiently, maintaining a seamless electronic tracking system throughout the process.
Steve Agler, President, North American Operations, Kammann Machines, Inc., agrees with Powell in that "The technology produced by the Kammann Digital Print Machine represents a viable solution in the thwarting of software and intellectual property piracy. This technology goes beyond meeting expectations of flexibility, quick changeover, and excellent print quality. Identity Disc supports the position that digital printing complements current processes of screen printing and offset and challenges the optical disc market to utilize printing for more than simply a label, but for creation of one of a kind, market specific, functional printing that for the first time offers a value-added component to optical disc media."