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Tuesday, January 08, 2002
Memorex Pocket CD-R line grows with new colors

Memorex announced today that it is expanding its offerings in the 210MB ``Pocket'' CD-R/CD-RW category. Memorex has enjoyed tremendous response for Pocket CD-R evidenced by the recent integration of portable 8cm CD burners in MP3 players and digital cameras. The Pocket CD format fits in most CD/DVD home players and computer drives and can store 210MB of data, 24 minutes of CD quality audio or 160 high-resolution digital photos.

The 1-24x write speed discs will now be available in ``Cool'' colors of black, purple, orange, red and blue with matching slim jewel cases. Memorex colored CD substrates are infused with permanent dyes during manufacture rather than sprayed with a coat of paint. The top surface of the CD-R is also silk-screened to match the disc's color. Cool Pocket CD-R Jewel packs will be available in stores by February 2002 in 5- and 10-packs with a suggested retail price of $6.99 and $9.99 respectively.

``Pocket CD-R has become the new fashion in removable storage,'' stated Michael Golacinski, president of Memorex. ``Portable MP3 recorders and digital cameras that integrate an 8cm CD 'burner' were the rage this holiday season. Kids are calling them 'Shirt' Pocket CDs. I think you'll see millions of our 'Cool' colored Pocket CD-Rs this year at spring break. To take this new trend even farther, we're offering them in colors and supporting them with their own accessories. Who wouldn't love something that's small, cool and affordable?'' continued Golacinski.

Adding to the current rewritable 10-disc pack is a pegable blister 5-pack of Pocket CD-RW/210MB discs and slim jewel cases which will ship in February 2002 with a SRP of $8.99.

In the popular Pocket CD-R write once format, a new 210MB/24min 5-pack for a SRP of $5.99 rounds out the currently shipping 10- and 50-spindle packs.

Pocket CD-R Accessories

What Pocket CD-R line would be complete without its own line of accessories? We've designed a new Pocket CD-R LabelMaker kit; complete with applicator, software with templates and 54 matte white blank labels with a SRP of $19.99. Pocket CD-R refills come in a package of 100 matte white labels for a SRP of $12.99. Because of the popularity of our spindle packs, we're offering clear slim jewel cases for the 8cm discs in a package of 25 with a SRP of $9.99. Rounding out the line is a unique adapter that slips around a Pocket CD disc to enable it to play in CD or DVD players that do not employ a tray -- such as in a car A/V application. The Pocket CD-R Adapter has a SRP of $9.99 and will ship in January as will the rest of the Pocket CD-R accessories.

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