Technicolor, Charlottesville, has completed the internationally approved anti-piracy standards developed by the International Recording Media Association (IRMA). Paul Scott, Senior Vice President, Worldwide Sales for Technicolor, is a leading advocate of the Anti-Piracy Compliance Program. Scott and the Technicolor plant in Charlottesville formally initiated the process in late 2000 and certification was achieved in July 2001. Ray Schumin, Quality Assurance Manager, was key in guiding the program within the 13-year Charlottesville plant. "The IRMA anti-piracy processes fit nicely with our current procedures and the verification requirements have been well received by our customers," said Scott.
Charles Van Horn, President of IRMA, said the Anti-Piracy Program developed by the association "helps the replicators identify pirated material before they manufacture CDs and DVDs." Tony Perez, Director of Anti-Piracy Compliance Program confirmed that the industry's first set of international standards for replicators to audit their internal procedures has become a major step in assisting record labels, movie studios, computer software and game content owners to identify replicators that have implemented a program to prevent the inadvertent replication of unauthorized CDs and DVDs. With the addition of Technicolor, a total of 18 plants have achieved Anti-Piracy Compliant status since the program's inception. Eight plants are in the final stages of the certification process with 30 more in the initial phase.
IRMA's Anti-Piracy Program has received widespread industry support for the anti-piracy initiative. The IRMA Anti-Piracy Compliance Program was developed with input and support from the IRMA Anti-Piracy Coalition, comprised of optical media replicators, and the Recording Industry Association of America (RIAA), the Motion Picture Association (MPA), the Business Software Alliance (BSA), the Software Information Industry Association (SIIA), the Interactive Digital Software Association (IDSA) and the International Federation of the Phonographic Industry (IFPI).
For plants enrolled in the IRMA Anti-Piracy Compliance Program, the association now has a sample manual to help the plants become certified. The "IRMA Anti-Piracy Plant Procedure Manual" contains sample statements and details that can be customized and adapted for use in plant operations. The manual proves very valuable, with many plants combining its use with on site training.