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Thursday, August 31, 2017
Sharp Releases the AQUOS 8K in Japan, China, Taiwan, and Europe


Sharp releases the AQUOS 8K Series of 8K-compatible TVs and displays.

Positioned as the core of the 8K Ecosystem, Sharp's key medium-term strategy, these products will be released in China in October, in Japan in December, in Taiwan in February 2018, and in Europe in March 2018.

8K is a revolutionary technology for ultra-high-definition images with 16 times the resolution of full-HD which could not be expressed with 4K images. It reproduces images at ultimate reality, with ultra-fine details even the naked eye cannot capture. Apart from displaying TV broadcasts and other media contents, Sharp hopes that 8K will impact many aspects of our lives: medicine, business, security, signage etc.

At a premiere event at IFA, SHARP announced the deployment of its 8K Ecosystem ranging from 8K film shooting to 8K content editing, storing and transferring, and 8K broadcasting, forming a full industry chain.

Thanks to SHARP's classic design and Foxconn's manufacturing, the SHARP AQUOS 8K TV presents a striking appearance, accentuated by aviation-grade aluminum alloy for the frames, lower bar, and base as well as surface brushing and mirror polishing. Three groups of speakers built into the SoundBar work with two groups of woofer speakers and four high-power speakers with optimal back bass sound that are installed behind the TV, producing super bassy sound. Without any additional sound system, the TV can perform as a family cinema thanks to its surround sound, Yamaha Audio Engine, and DTS 2.0 technology.

SHARP also utilize its picture quality technology, such as Dynamic Highlight display, to guarantee a visual gala on the 8K TV. The new edge-lit backlighting technology renders dimming and brightness on different sections of the picture, achieving a darker or brighter effect. The compatibility with both Dolby Vision HDR and BDA-HDR enables the 8K TV to have brighter and more vivid colors. With automatically set brightness and contrast for each frame, the 8K TV ensures that the experience is as if being immersed into a new reality. Moreover, the 8K TV has an excellent contrast ratio and wide color gamut due to a fluorescent molecular imaging technique.

Sharp has been leading the industry by releasing 8K-related products in Japan. In October 2015, the company released an 85-inch 8K monitor using an 8K LCD panel, and the advanced wideband digital satellite broadcast receiver compatible with 8K ultra-high-definition (UHD) broadcasts in 2016, followed in June 2017 with the release of a 70-inch 8K monitor.

Sharp is eager to bring worldwide consumers the thrill of this technology, and to this end it is releasing the world's first 8K TV in Japan and China, and the world's first 8K displays in Taiwan and Europe.



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