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 Home > News > Optical Storage > TTR Tec...
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Friday, August 17, 2001
TTR Technologies/MacroVision alliance with Sonopress


"...TTR Technologies announced today that its strategic alliance partner, Macrovision has signed an agreement with Sonopress to be the first SAFEAUDIO Worldwide Reseller.

Sonopress (www.sonopress.com), a member of Bertelsmann Arvato AG, is a leading information media manufacturer catering mainly to the music, video, and computer hardware/software and entertainment industries.

Dr. Hermann Heemeyer, Vice President Sales and Marketing Europe, said, ``We have seen a big increase in the demand for copy protection, which is a very dynamic and evolutionary process. Macrovision is well positioned to evolve the technology and we are delighted to extend our relationship with them. Sonopress can now offer the broadest range of copy protection systems - more than any other replicator - to match any customer's needs, and this new agreement forms part of our total commitment to fight piracy and help software publishers increase margins and gain financially.''

SAFEAUDIO is an audio copy protection solution for music CDs designed to prevent unauthorized copying of CD albums, or particular tracks on a CD. SAFEAUDIO provides high compatibility with legacy players, including PCs. TTR jointly developed jointly developed the SAFEAUDIO CD copy protection solution with Macrovision. The SAFEAUDIO process is applied during the mastering process at CD manufacturing facilities.

The advent of low cost CD-R consumer media copying devices, and the concurrent proliferation of the Internet, render content owners increasingly vulnerable to unauthorized use and distribution of their content. Artists, labels, publishers, and retailers lose billions of dollars every year to copying and ripping of music. In some leading economies, the volume of blank CDs sales now exceeds the volume of prerecorded CDs sold. The worldwide installed base of CD-recordable drives is expected to double to over 100 million units by 2002..."



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